Brand Tone

Artisanal & Passionate, Authentic & Rooted, Respectful & Heritage-Focused, Approachable & Appreciative, Narrative-Driven

Brand Values

• •Craftsmanship & Quality: A deep commitment to meticulous, traditional, and handmade brewing methods to produce high-quality sake.
• •Heritage & Legacy: Valuing and continuing the 100-year history and tradition of the Inahana brewery.
• •Local Identity & Terroir: Sake that snuggles up to the 'fermentation' that lives in the local Kujukuri. This highlights their dedication to using local resources and creating products that reflect the unique character of their Chiba coastal region.
• •Revival & Perseverance: The determination and passion required to bring a dormant brewery back to life are core to their identity.
• •Community & Connection: Engaging with and being an integral part of the local Kujukuri community, its people, and its natural bounty.

Best Practices

• •Embrace Storytelling: Continuously weave the powerful narrative of the brewery's revival, its 100-year history, and its connection to Kujukuri into your communications. This unique story sets you apart.
• •Highlight "Handmade" and "Local": Consistently use terms like "traditional handmade," "artisanal," "crafted," "Kujukuri," "Chiba," and "local" to reinforce your core values of craftsmanship and regional identity.
• •Use Evocative, Sensory Language: Describe your sake and the brewing process using language that appeals to the senses (e.g., "crisp coastal air," "subtle aroma of rice," "smooth finish"). Connect the product to the natural beauty and resources of Kujukuri.
• •Maintain a Respectful yet Approachable Voice: While honoring tradition, ensure your tone remains welcoming and engaging, especially on social media. Share the passion and journey behind the brand in a way that invites conversation.
• •Visual Consistency is Key: Ensure your written copy is always complemented by visuals (photography, videography) that reflect the same values of quality, tradition, nature, and craftsmanship. The clean, natural aesthetic currently on your website and Instagram is a good benchmark.

Social Perception

Inahana Brewery is generally perceived as a high-quality, craft sake producer with a compelling and authentic story. The narrative of reviving a historic brewery resonates positively, portraying the brand as passionate and dedicated. They are seen as deeply connected to their local region of Kujukuri, Chiba, which appeals to consumers interested in provenance and locally sourced products. The emphasis on "traditional handmade" methods contributes to a perception of premium quality and artisanal care. Their social media presence, though primarily in Japanese, showcases an aesthetically pleasing and engaging brand that values nature, tradition, and community.

Copy Examples

• •Inahana Brewery: Reviving a century of Chiba tradition, one handcrafted bottle of sake at a time. Taste the spirit of Kujukuri.
• •From the rich earth and sea of Kujukuri, our 'Ocean' Junmai Ginjo is born. Brewed with generations of passion, revived for today. Discover the taste of tradition, handcrafted for you. #InahanaBrewery #KujukuriSake #CraftSake #ChibaMade
• •More than just a brewery, Inahana is a story of revival. We honor 100 years of heritage by handcrafting exceptional sake that embodies the soul of Kujukuri, Chiba. Join us in celebrating tradition and the art of Japanese brewing.
• •Experience [Sake Name], a testament to our 'traditional handmade' philosophy. Each sip reveals the subtle notes of [mention key ingredients/flavor profile], a true reflection of Kujukuri’s unique terroir. Crafted with passion, rooted in history.
• •A Taste of Revival: Discover Inahana Brewery's Handcrafted Sake