Brand Tone

Elegant, Sophisticated, Personal, Passionate, Modern, Edgy, Quality-Focused, Trustworthy

Brand Values

• •Individuality & Personal Expression
• •Quality Craftsmanship
• •Timelessness & Durability
• •Luxury & Sophistication
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of INAGIO's tone (e.g., elegant, personal, quality-focused, subtly edgy). Provide examples of "do's and don'ts" for vocabulary, sentence structure, and overall feel.
• •Prioritize "Elegant" and "Quality": Ensure all copy uses refined language. Words like "exquisite," "meticulously crafted," "premium," "timeless," and "luxurious" should be naturally integrated to reinforce the brand's positioning.
• •Weave in the Personal/Passionate Element: Subtly incorporate elements of the founder's journey or the inspiration behind collections to create a connection. Phrases like "born from a passion for," "inspired by," or "designed with you in mind" can add a personal touch.
• •Highlight Individuality and Timelessness: Emphasize how INAGIO jewelry allows customers to express their unique style with pieces that are designed to last, transcending fleeting trends. Focus on benefits like "your personal story," "lasting beauty," "versatile elegance."
• •Be Consistent Across All Platforms: Whether it's a website product description, an Instagram caption, or a TikTok video text overlay, the core tone and values must shine through. Regular review of content across channels will ensure consistency.

Social Perception

High-quality, stylish, and trustworthy jewelry brand specializing in unique silver pieces.

Copy Examples

• •Headline: Discover Your Signature Sparkle. INAGIO: Handcrafted Elegance for Every Story. Body: Each INAGIO piece is more than an accessory; it's a personal statement. Meticulously crafted from the finest 925 sterling silver, our timeless jewelry is designed in London to celebrate your unique style. Explore the collection and find the artistry that speaks to you.
• •Social Media Post (Image: Close-up of an earring): Caption: The art of detail. ✨ Our Celeste Barbell, crafted in 14K gold-plated sterling silver and adorned with brilliant zircon, is made to be treasured. Waterproof, hypoallergenic, and designed for lasting beauty. Define your everyday luxury. #INAGIO #SterlingSilverJewelry #ElegantPiercings #TimelessDesign
• •Product Description Snippet: Experience the INAGIO difference: where London-inspired design meets exceptional craftsmanship. Our [Product Name] is individually brought to life using premium 925 sterling silver, ensuring a luxurious feel and enduring quality that lets your unique style shine, day after day.
• •Email Subject Line: Unveil Your Radiance: New Arrivals from INAGIO London. Email Body Preview: Inspired by the city's vibrant spirit, our latest collection embodies the perfect blend of modern sophistication and timeless appeal. Discover handcrafted pieces designed to elevate your personal narrative.
• •Brand Story Snippet for a Feature: From a personal quest for luxurious, edgy piercings in the heart of London, INAGIO was born. Our founder, Giorgiana Făgăraș, envisioned a collection where sterling silver's timeless elegance meets individual expression. Today, each INAGIO piece carries that same passion and dedication to quality craftsmanship.