Tono de Marca

Empowering, Scientific, and Reassuring

Valores de Marca

• •Personalization
• •Scientific Integrity
• •Patient Empowerment
• •Trust and Privacy

Mejores Prácticas

• •Always Lead with Empowerment: Frame every message around giving the customer control and knowledge. Use active, empowering language like "Unlock," "Take control," and "Discover."
• •Balance Science with Simplicity: While mentioning the scientific basis (pharmacogenetics, accredited labs) is crucial for credibility, always translate what it means for the customer in simple, relatable terms (e.g., "avoid trial and error," "find the right medication faster").
• •Prioritize Reassurance and Validation: Acknowledge the customer's potential struggles with medications. Use testimonials and phrases that show empathy ("We understand," "Have you ever felt...") to build an emotional connection.
• •Maintain a Professional and Clean Aesthetic: The visual branding (website, reports, social media) should mirror the scientific and trustworthy nature of the product. Use clean layouts, clear typography, and a calm color palette.
• •Integrate the Healthcare Provider: Never position the test as a DIY diagnostic tool. Consistently include the call-to-action to "share with your doctor" or "discuss with your healthcare provider" to reinforce the brand's role as a collaborative tool in the official healthcare system.

Percepción Social

Trusted, Innovative, and Valuable

Ejemplos de Copy

• •Headline: Tired of Medication Trial and Error? Body: Your DNA holds the key to a better treatment plan. Stop guessing and start knowing. Inagene’s simple cheek swab test analyzes how your body will react to medications, helping your doctor find the right fit, faster.
• •Headline: The Most Personal Prescription is in Your Genes. Body: Why settle for one-size-for-all medicine? Our pharmacogenetic test provides a roadmap based on your unique DNA, guiding you and your healthcare provider toward safer and more effective treatment options. Personalize your path to wellness.
• •Headline: Finally, Answers. Not Just More Questions. Body: Have you ever felt that a medication just wasn't right for you? Inagene validates your experience with science. Our detailed report gives you the data-driven insights needed to have a more productive conversation with your doctor about your health.
• •Headline: Empower Your Health Journey. It Starts with a Swab. Body: Take control of your treatment plan. In just one week, you can unlock a lifetime of personalized health insights—from mental health to cardiovascular care. Knowledge is power. Your power.
• •Headline: For Healthcare Providers: Precision Prescribing is Here. Body: Elevate your patient care. Inagene's accredited pharmacogenetic reports provide the actionable data you need to minimize side effects, avoid ineffective treatments, and optimize medication plans from day one. Partner with us to lead the future of personalized medicine.