Brand Tone

Natural & Authentic, Caring & Empathetic, Educational & Informative, Community-Oriented, Trustworthy & Transparent

Brand Values

• •Natural Purity
• •Family Tradition & Heritage
• •Customer Wellbeing
• •Quality & Efficacy
• •Sustainability & Respect for Nature
• •Transparency

Best Practices

• •Always Prioritize "Natural" and "Organic": Ensure copy reflects the purity of ingredients and processes. Use words like "pure," "gentle," "earth-derived," "from our gardens."
• •Speak with Empathy and Understanding: Address customer pain points (skin issues) with a caring and supportive voice. Show that the brand understands their struggles and offers genuine solutions.
• •Incorporate Storytelling, Especially the Family Aspect: Remind the audience that InaEssentials is a family business rooted in tradition and a passion for organic farming. This builds trust and emotional connection.
• •Be Educational and Transparent: Explain the benefits of specific ingredients and the science behind why natural solutions work. Be open about sourcing and production where appropriate.
• •Foster Community by Using User-Generated Content and Inclusive Language: Encourage customers to share their experiences. Use phrases like "our InaEssentials family," "join our community," and respond warmly to interactions. Highlight real customer results (with permission).

Social Perception

A reliable source for natural and organic skincare solutions, Effective for sensitive skin and various dermatological issues (e.g., acne, eczema, psoriasis), with many testimonials backing this, A trustworthy family business that cares about its customers and product quality, Good value for money, considering the organic nature and effectiveness of the products, A brand that listens to its customers and engages with them authentically.

Copy Examples

• •Facebook Ad (Problem/Solution & Empathy): Struggling with persistent acne and tired of harsh chemicals? 🌿 Our 100% organic Lavender Water is a gentle yet powerful gift from our family's fields, helping thousands in Croatia find relief and rediscover clear, calm skin. See their stories and start your journey to natural healing. #InaEssentials #OrganicSkincare #AcneSolution #PrirodnaKozmetika
• •Instagram Caption (Community & Authenticity): Just look at this incredible transformation shared by our wonderful customer, Maja! 😍 Maja used our organic Chamomile Water for her sensitive skin, and the results speak for themselves. We live for these moments – knowing our family’s passion brings you joy and confidence. Have a story to share? Tag us! #InaEssentialsFamily #RealResults #OrganicLove #NjegaKože
• •Product Page Snippet (Educational & Trustworthy): Discover the power of nature with InaEssentials Organic Sumac Water. Grown in our certified organic gardens and distilled with care, this unique hydrolate is rich in antioxidants, traditionally known for its skin-tightening and purifying properties. Dermatologically tested and free from synthetics – just pure, potent nature for your skin. #SumacWater #OrganicBeauty #CroatianNature
• •Email Newsletter Subject (Caring & Informative): Sensitive Skin? 🌸 Let Nature Nurture You – Tips & Our Gentle Solutions Inside! (Body Snippet): At InaEssentials, we understand how challenging sensitive skin can be. That's why we pour our family's dedication into creating truly natural, soothing remedies straight from our organic fields to your home...
• •TikTok Video Idea (Short, Engaging, Authentic): Video: Quick shot of lavender fields, then someone spraying lavender water on their face with a smile. Text Overlay: That feeling when your skin FINALLY calms down 🙏 #OrganicMagic #InaEssentials #LavenderLove #SkinTok Voiceover/Sound: Upbeat, natural sound or a trending gentle audio. Pure organic relief from our fields to your face!