Brand Tone

professional, knowledgeable, customer-centric, aspirational, and inspiring

Brand Values

• •Quality and Design Excellence
• •Customer Satisfaction
• •Expertise and Trust
• •Accessibility and Convenience
• •Sustainability

Best Practices

• •Lead with Expertise: Always communicate from a place of knowledge and confidence. Use industry-specific but accessible language to demonstrate your understanding of lighting design and technology.
• •Prioritize the Customer's Vision: Frame your copy around the customer's needs and aspirations. Talk about how your products can help them achieve their desired aesthetic and functionality.
• •Use High-Quality, Aspirational Language: Employ descriptive and evocative words that paint a picture of style, elegance, and modern living. Words like "curated," "crafted," "timeless," and "innovative" will reinforce the brand's premium positioning.
• •Maintain a Professional and Reassuring Voice: Ensure all communication, from product descriptions to customer service interactions, is polite, clear, and professional. This builds trust and reinforces the brand's reliability.
• •Highlight Key Value Propositions Consistently: Regularly integrate core messages about your extensive range, fast shipping, customer satisfaction guarantee, and Australian base into your copy across all platforms.

Social Perception

highly positive. Customers view them as a reliable and reputable source for high-quality lighting. Reviews frequently mention the 'outstanding service,' 'fast delivery,' and the 'beautiful' and 'well-made' nature of the products. The brand is perceived as a trustworthy company that delivers on its promises.

Copy Examples

• •Illuminate your moments. The OSLO 4-Light Spotlight doesn't just light up a room; it defines it. Crafted for the modern Australian home, its sleek design and focused light bring clarity and style to any space.
• •For over 30 years, we've been guided by a simple principle: beautiful design and lasting quality shouldn't be a luxury. Discover our collection of over 3,000 lighting solutions and find the perfect piece to tell your story.
• •Your vision, our expertise. From choosing the right pendant to ensuring a swift two-day delivery, our team is here to make your lighting journey seamless. Your satisfaction isn't just a goal; it's our guarantee.
• •Create an atmosphere that feels like you. Our curated collection of contemporary lighting is designed to transform your house into a home, where every corner is a reflection of your personal style.
• •Style that shines, sustainably. Brighten your home with our energy-efficient LED lighting. A brilliant choice for both the planet and your modern aesthetic.