Brand Tone

Aspirational & Empowering

Brand Values

• •Authenticity & Self-Expression
• •Customer Connection & Empowerment
• •Unselfconsciously Beautiful
• •Analytical Precision
• •Creative Passion

Best Practices

• •Emphasize authenticity and self-expression in all communications.
• •Connect product descriptions to the brand's philosophy of 'Unselfconsciously Beautiful'.
• •Use empowering language to instill confidence in customers.
• •Highlight the brand's unique blend of analytical precision and creative passion.
• •Incorporate the #HKN hashtag in relevant social media posts to build brand recognition.

Social Perception

A brand that promotes authenticity, self-expression, and empowerment through unique and high-quality nail designs.

Copy Examples

• •Embrace your unique style with our press-on nails, designed to reflect your inner beauty.
• •Unleash your confidence and express yourself with our custom nail designs.
• •Be unselfconsciously beautiful. Our nails are an extension of your soul.
• •Step into your power. Our press-ons empower you to express your true self.
• •Dare to be different. Our unique nail designs let you showcase your authentic style.