Brand Tone

Passionate & Knowledgeable; Curated & Aspirational; Approachable & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Sustainability
• •History & Storytelling
• •Uniqueness & Individuality

Best Practices

• •Lead with the Story: Always start product descriptions or posts by mentioning the designer, the era, or a unique detail. Use phrases like "From the iconic 'Sculptra' line by Broyhill..." or "A perfect example of 1960s Danish design..." to anchor the item in history.
• •Emphasize Quality Over Price: While price is important, the focus of the copy should be on the value: the craftsmanship, the solid wood materials, and the lasting design. This justifies the premium price point.
• •Use a Knowledgeable, Not Pretentious, Vocabulary: Use industry terms like "louvered doors," "dovetail joints," and "lacquered finish" to demonstrate expertise, but always in a way that is clear and educational for the customer.
• •Maintain Visual Consistency: Ensure all photography is high-quality, well-lit, and styled simply to let the furniture shine. This visual language is as important as the written copy in conveying a curated, professional tone.
• •Be Personable and Responsive in Interactions: When replying to comments or messages, remain approachable and helpful. Answer questions directly and with a friendly tone to build trust and foster a sense of community around the brand.

Social Perception

Imvintage stpete is perceived as a reputable, high-end specialist in the Mid-Century Modern furniture market. Customers and the wider community see them as a trusted source for authentic, quality pieces. They are viewed not as a general thrift or antique store, but as a curated gallery for discerning buyers. The positive reviews and "Star Seller" status on Etsy confirm a perception of reliability, excellent customer service, and high-quality inventory. They are a key player in the notable St. Pete vintage scene.

Copy Examples

• •Instagram Post (Showcasing a new credenza): "Hello, gorgeous. This stunning 1960s walnut credenza by Broyhill Brasilia has just arrived. With its signature wave-like pulls and unmistakable lines, it's more than storage —it's a statement. Fully restored to showcase its deep, rich grain. Ready to be the heart of your living space for the next 60 years. See the full details and dimensions on the website. Link in bio. #MidCenturyModern #BroyhillBrasilia #VintageCredenza #StPeteVintage"
• •Website Homepage Banner: "Goodbye, Plywood. Hello, History. At imvintage, we believe in furniture with a soul. Discover our curated collection of authentic Mid-Century Modern pieces, each with a story to tell. Shop quality that was built to last."
• •Facebook Ad (Targeting users interested in interior design and sustainability): "Stop the cycle of disposable furniture. Invest in style and sustainability with a timeless piece from imvintage stpete. Our hand-selected Mid-Century Modern furniture is not just beautiful —it's built to last a lifetime. Based in St. Pete, we ship nationwide. Browse our collection of restored classics today!"
• •Pinterest Pin Description (For a board on 'MCM Living Rooms'): "Designing a Mid-Century Modern living room starts with the perfect centerpiece. Think clean lines, organic curves, and the warm glow of real walnut and teak. Explore our collection of vintage sofas, coffee tables, and accent chairs to find the iconic piece your home is missing. #MCMdecor #VintageLiving #InteriorDesignInspo"
• •Email Newsletter Subject Line & Snippet: Subject: New Arrivals: A Lane Acclaim 'Boomerang' Table & More Snippet: This week's drop is all about iconic shapes. We've just listed a highly sought-after Lane 'Boomerang' coffee table, plus a stunning Kent Coffey dresser. Don't miss these timeless designs...