Brand Tone

youthful, trendy, playful, and aspirational. It communicates with a casual and enthusiastic voice, using slang and pop culture references that resonate with its Gen Z audience. The messaging is empowering and confidence-focused, encouraging customers to embody the "that girl" persona—someone who is put-together, stylish, and confident. The aesthetic is nostalgic yet modern, tapping into early 2000s fashion trends.

Brand Values

• •Confidence and Self-Expression: The core mission is to make customers feel confident in their clothing. The product selection encourages bold and playful self-expression.
• •Trend-Savviness: The brand stays current with viral social media trends, such as the "that girl" aesthetic and Y2K revival.
• •Community and Social Good: The brand's mission includes a charitable component, stating that a portion of sales helps those in need.
• •Nostalgia: The inclusion of collections like Bratz, Strawberry Shortcake, and Hello Kitty taps into childhood nostalgia, creating an emotional connection with the audience.

Best Practices

• •Leverage User-Generated Content: Actively encourage and feature customer posts on social platforms. This builds community and provides authentic marketing.
• •Embrace Youthful Vernacular: Use language and emojis that are native to the target audience (e.g., "giving," "glow-up," "it's the ___ for me," ✨, 💅, ❤️‍🩹). Keep it authentic and avoid over-saturating.
• •Harness Scarcity and Exclusivity: Use phrases like "limited drop," "before it's gone," and "sold out" to create urgency and drive impulse purchases, a common practice for trend-based items.
• •Connect with Emotion and Nostalgia: Emphasize the feeling behind the products. Use copy that evokes positive memories (like childhood cartoons) and aspirational feelings of confidence and becoming your best self.
• •Maintain a Consistent, Confident Voice: Ensure all copy, from the website to customer service emails, reflects the brand's core identity: confident, fun, and empowering. This consistency builds trust and brand recognition.

Social Perception

The public perceives "imthtgirl" as a cool, desirable, and on-trend source for unique accessories and apparel. The brand is seen as authentic and in touch with its community's interests. The positive reception on TikTok, with users eagerly sharing their hauls, functions as powerful social proof and drives its reputation. Customers often express a sense of discovery and excitement, treating the products as "must-have" items that complete a specific look. The lack of a formal corporate presence contributes to a feeling of it being an independent, "if you know, know" brand.

Copy Examples

• •Your bag called, it wants a glow-up. ✨ Our new Bratz Babyz charm just dropped and it’s giving main character energy. Tap to shop before she’s gone! #imthtgirl #bratz #bagcharm #y2kfashion
• •Be *THAT* girl. The one who looks good, feels good, and does good. Shop the new collection now.
• •POV: you found the perfect accessory to complete your Y2K fantasy. 💅 I’m obsessed! It’s from imthtgirl.com. #unboxing #imthtgirl #nostalgia #founditon
• •Uh-oh, you left this in your cart... (it’s too cute to leave behind!)
• •The ultimate throwback. Add a touch of supercute nostalgia to your look with our officially licensed Hello Kitty x Dodgers tote. Perfect for carrying your essentials while you chase your goals. Look good, do good—a part of this sale supports a cause we love. ❤️