Brand Tone

Historical & Authentic, Preservation-focused & Passionate, Knowledgeable & Appreciative, Direct & Informative

Brand Values

• •Preservation of History
• •Authenticity & Uniqueness
• •Accessibility
• •Collectibility & Value
• •Sustainability

Best Practices

• •Prioritize "Authenticity" and "Originality": Consistently use terms that emphasize the genuine, one-of-a-kind nature of the photos (e.g., "original press photo," "authentic vintage," "unique artifact," "not a reprint").
• •Weave in the "Preservation" Narrative: Remind the audience of the mission to save and share historical moments. This adds depth and a sense of purpose beyond just a commercial transaction.
• •Highlight Tangible Details: Mention the physical characteristics that add value and authenticity – stamps, handwritten notes, original captions on the reverse side of the photos.
• •Speak with Respect for History: The tone should always convey an appreciation for the historical significance of the images and the stories they tell. Avoid overly casual or flippant language.
• •Educate and Inform: Use copy to briefly educate the audience about the nature of press photos and why they are unique collectibles. This reinforces their value and the brand's expertise.

Social Perception

Enthusiasts' Gem, Mixed Customer Experience, Legitimate but Niche, Valued by Archives

Copy Examples

• •Headline: Own a Genuine Moment: Original Press Photos, Witness to History. Body: Go beyond the history books. Hold a tangible piece of the past with our curated collection of authentic vintage press photographs. Each image is a unique artifact, captured at the instant history was made. Discover the stories, the faces, the events – as they were originally seen.
• •Headline: More Than a Picture, It's a Preserved Legacy. Body: At IMS Vintage Photos, we're passionate about saving history, one photograph at a time. We partner with archives to digitize their irreplaceable images, offering you the chance to own the original print – a unique collectible steeped in authenticity. Invest in a story that deserves to be told.
• •Headline: The Story Behind the Lens: Authentic Vintage Photography. Body: Each of our vintage press photos has a journey. From the photographer's eye to the newsroom, and now, to you. Discover the unique markings, the original captions, the very essence of a moment captured. These aren't just pictures; they're conversations with the past.
• •Headline: Unearth a Unique Treasure: The Perfect Gift for the History Buff. Body: Searching for a gift that truly resonates? Give an original piece of history. Our vintage press photographs are unique collectibles, each with its own story and undeniable authenticity. From iconic figures to forgotten moments, find a tangible connection to the past.
• •Headline: From Archive Drawers to Your Collection: History, Authenticated. Body: For decades, these original press photographs lay hidden in archives. Now, IMS Vintage Photos brings them to light. We meticulously preserve their history and offer you the chance to own a genuine artifact, complete with the original press markings that verify its unique journey through time.