Brand Tone

friendly, passionate, community-oriented, knowledgeable, humorous and engaging

Brand Values

• •Passion for Music and Education: They are dedicated to sharing expertise and fostering musical potential.
• •Exceptional Customer Experience: Prioritizing customer needs and providing guidance and support.
• •Integrity and Trust: Emphasizing honesty and fairness in all interactions.
• •Community Building: Actively contributing to and supporting the local music community through events, sponsorships, and collaborations.
• •Inclusivity: Providing a safe and sober space for musicians of all ages and genres to connect and perform.

Best Practices

• •Speak the Language of Musicians (Authentically): Use terminology that resonates with musicians but remain inclusive and understandable for beginners. Avoid overly technical jargon unless appropriate for a specific audience.
• •Emphasize Community and Connection: Highlight events, collaborations, and the supportive environment. Use words like "join us," "together," "your community."
• •Maintain a Passionate and Enthusiastic Voice: Let the love for music shine through in your wording. Use exclamation points appropriately and convey excitement.
• •Be Approachable and Helpful: Position the brand as a knowledgeable resource that's happy to assist, whether it's about gear, lessons, or local music happenings.
• •Incorporate a Touch of Fun and Engagement: Especially on platforms like TikTok and Instagram, don't be afraid to be lighthearted and use humor where appropriate, reflecting their social media style.

Social Perception

Impulse Music Co. is generally perceived positively as a vital part of the Santa Clarita music scene. Customers and the community appreciate their knowledgeable staff, diverse offerings (retail, lessons, repairs, venue), and commitment to creating a welcoming environment for musicians. Their recognition by NAMM further solidifies their positive reputation. They are seen as a place that not only sells instruments but also nurtures musical talent and builds community.

Copy Examples

• •Unleash your inner rockstar! 🎸 Whether you're just starting your musical journey or you're a seasoned pro, find everything you need – from killer gear to expert lessons – right here at Impulse Music Co. Let's make some noise together! #MusicStore #SantaClaritaMusic
• •More than just a store, we're your musical family. Join our vibrant community for open mic nights, workshops, and a whole lot of good vibes. Your stage awaits! #ImpulseMusicCo #CommunityLove #LiveMusicSCV
• •Got a gear question? Need a quick repair? Or just want to jam? Our passionate team of musicians is always here to help you hit the right note. Swing by and say hi! #MusicGear #InstrumentRepair #MusicianLife
• •From your first chord to your first gig, we're with you every step of the way. Discover the joy of music with our awesome instructors and a supportive community. Sign up for a free lesson today! #MusicLessons #LearnMusic #ImpulseAcademy
• •Fuel your passion. Find your sound. Connect with your community. That's the Impulse Music Co. way. Come experience the difference. #PassionateAboutMusic #SCVMusicScene #YourMusicHub