Brand Tone

Friendly, Approachable, Professional, Helpful, Stylish, Sophisticated, Trustworthy, Reliable

Brand Values

• •Quality: Offering high-quality garments from reputable Australian and international designers.
• •Customer Service Excellence: Providing exceptional, personalized, and professional service.
• •Style and Curation: Presenting a carefully selected range of contemporary, wearable, and travel-friendly fashion.
• •Reliability and Trust: Ensuring a smooth and dependable shopping experience, both online and in-store.
• •Supporting Australian Designers: Evident through their prominent featuring of brands like Mela Purdie.

Best Practices

• •Always Prioritize a Helpful and Friendly Voice: Even when being professional and stylish, ensure the language feels welcoming and supportive, as if speaking to a valued friend.
• •Highlight Quality and Designer Appeal: Consistently weave in mentions of the quality craftsmanship, the reputation of the designers stocked (e.g., "investment pieces," "leading designers"), and the curated nature of the collections.
• •Maintain a Professional Standard: Ensure all copy is well-written, grammatically correct, and free of errors. This reinforces the brand's commitment to quality and attention to detail.
• •Be Authentic and Relatable: Use clear, concise language. If referencing customer experiences (like the model feedback), do so genuinely to build connection.
• •Integrate an Element of Sophistication: While friendly, the language should also reflect the stylish and often travel-friendly nature of the clothing offered. Use evocative words that speak to elegance, versatility, and contemporary style.

Social Perception

Highly Regarded for Customer Service, Trusted Source for Quality Fashion, Efficient and Professional Online Retailer, Appealing to a Mature, Style-Conscious Demographic, A "Go-To" Boutique

Copy Examples

• •Homepage Banner/Social Media Post: "Discover Your Signature Style. Explore curated collections from leading designers, offering timeless quality and contemporary flair. Experience the Impulse Boutique difference with personalized service and fashion that moves with you. #ImpulseBoutique #AustralianFashion #DesignerStyle"
• •New Arrivals Email Subject: "Just Landed: Effortless Elegance for Your Wardrobe ✨" Email Body Snippet: "Hello [Customer Name], prepare to be inspired! Our latest arrivals feature stunning new pieces from [Designer Name] and other favourites, perfect for refreshing your look with quality and style. Shop now and enjoy complimentary express shipping on orders over $150. [Link to New Arrivals]"
• •About Mela Purdie (Blog/Social Post): "Embrace versatile sophistication with Mela Purdie. Crafted for the modern woman, Mela Purdie's travel-friendly designs offer unparalleled comfort and timeless style. Explore our extensive collection and discover why these pieces become wardrobe essentials. Our team is always here to help with sizing and styling advice! [Link to Mela Purdie Collection] #MelaPurdie #TravelStyle #InvestmentPieces"
• •Instagram Caption for an Outfit Post: "Weekend ready in this gorgeous [Brand Name] ensemble! We love the way these pieces combine comfort with chic. Perfect for a leisurely brunch or an evening out. What do you think of this look? Let us know in the comments! Tap to shop or visit us in-store at Ballarat & Bendigo. #OOTD #ImpulseStyle #WeekendVibes #ShopLocalAU"
• •Customer Service Focused Post/Website Section: "Your Perfect Fit, Guaranteed. At Impulse Boutique, we're dedicated to helping you find pieces you'll love and wear for years to come. Our friendly team offers expert styling advice and is always happy to assist with any questions about fit, fabric, or our designers. Shop with confidence, online or in our beautiful boutiques. #CustomerService #FashionExperts #QualityFashion #ImpulseCares"