Brand Tone

Friendly, Enthusiastic, Community-Focused, and Knowledgeable.

Brand Values

• •Community Building
• •Customer Service Excellence
• •Passion for Gaming
• •Inclusivity & Welcome
• •Product Accessibility & Diversity

Best Practices

• •Ensure all staff understand and embody the brand's friendly, knowledgeable, and enthusiastic tone.
• •Always speak to and with the community, not at them. Use inclusive language, ask questions, and encourage interaction.
• •Let genuine passion for gaming shine through in all communications. Avoid overly corporate or sterile language.
• •Use visuals on social media that reflect the vibrant, friendly, and community-oriented atmosphere of the store and its events.
• •Monitor customer feedback and social media comments to understand brand perception. Adapt to trends while staying true to core values.

Social Perception

Imps Gaming is generally perceived very positively as a highly regarded local hub with excellent staff and service, a great environment for gaming, a well-stocked store, and a community facilitator.

Copy Examples

• •Your adventure awaits! ⚔️ Join us this Friday for our weekly Warhammer 40,000 night. Whether you're a seasoned commander or new to the grim darkness of the far future, our friendly community is ready to welcome you. Grab your minis and let the battles begin! #ImpsGaming #Warhammer40k #LincolnGaming #FLGS #Community
• •🚀 Fresh Drop! The latest expansion for Star Wars Unlimited has just landed at Imps Gaming! Come explore a galaxy far, far away with new cards and strategies. Our knowledgeable Imps are on hand to help you build your perfect deck. May the Force (and good games) be with you! #StarWarsUnlimited #NewRelease #TabletopGames #ImpsGamingLincoln
• •More than just a store, Imps Gaming is your friendly local haven for all things tabletop! Run by gamers, for gamers, we pride ourselves on a massive selection, expert advice, and a welcoming space to play and connect. Swing by, say hi, and let's share our passion for gaming! #FLGS #BoardGames #TCG #RPG #Miniatures #LincolnshireGamers
• •What an epic turnout for our D&D Adventurers League last night! 🐉 So many amazing stories unfolding and critical roles being rolled! Huge thanks to our DMs and all you fantastic players for making it another great session. Want to join the fun? Check our events calendar! #ImpsGamingCommunity #DnD #RPGNight #TabletopRPG #Lincoln
• •Got questions about the latest board game releases or need advice on painting your miniatures? Our passionate team at Imps Gaming is always here to help! We love chatting all things gaming and ensuring you find exactly what you need. Your game is our passion! #FriendlyService #GamingExperts #ImpsGaming #SupportLocal