Brand Tone

Expert & Knowledgeable, Performance-Oriented, Customer-Focused & Supportive, Passionate & Enthusiastic, Direct & No-Nonsense

Brand Values

• •Quality & Excellence
• •Experience & Expertise
• •Customer Satisfaction & Service
• •Performance & Innovation
• •Honesty & Reliability

Best Practices

• •Lead with Expertise: Always ground your copy in the deep knowledge and experience Impros possesses. Use specific technical terms correctly and explain benefits clearly.
• •Focus on Performance Benefits: Translate technical features into tangible rider benefits – more speed, better acceleration, improved hook up, or enhanced control.
• •Maintain a Supportive & Approachable Voice: Even when discussing complex topics, ensure the tone is helpful and encourages customers to reach out with questions. Highlight the personalized service.
• •Show, Don't Just Tell (Use Testimonials & Results): Leverage customer success stories and testimonials to validate claims of quality and performance.
• •Be Authentic to the PWC Community: Use language and address pain points that resonate with PWC enthusiasts. Show passion for the sport. This could involve sharing user-generated content (with permission) or highlighting involvement in PWC events.

Social Perception

Go-To Experts, High-Quality Provider, Trusted & Reputable, Essential for Serious Riders, Personalized Service

Copy Examples

• •Headline: Unleash Your PWC's True Potential. Body: With 40+ years of impeller expertise, Impros delivers the hook-up and power you crave. Get ready to dominate the water.
• •Headline: Precision Impeller Repair That Gets You Back Faster. Body: Don't let a damaged impeller ruin your ride. Our expert repair service, backed by decades of experience, ensures peak performance and quick turnarounds.
• •Headline: Custom Power, Crafted For You. Body: Stock isn't for everyone. Talk to Glen and the Impros team about custom impeller modifications designed for your specific PWC and riding style. Experience the Impros difference.
• •Headline: Stop Guessing, Start Performing. Body: Impeller pitch? Blade design? We speak your language. Impros offers the expert advice and proven products you need to maximize your jet ski's performance.
• •Headline: The Pros Trust Impros. Shouldn't You? Body: From freestyle sends to race-day wins, serious riders choose Impros for unmatched impeller performance and reliability. Join the ranks of the best.