Brand Tone

Scientific, Educational, and Reassuring

Brand Values

• •Scientific Validation
• •Health & Longevity
• •Quality and Safety
• •Integral Well-being
• •Transparency

Best Practices

• •Lead with Science, Follow with Benefit: Always ground claims in a scientific fact or concept (e.g., "NAD+ levels decline with age") before explaining the tangible benefit to the customer (e.g., "which can help you feel more energized").
• •Use Precise and Clear Language: Avoid overly sensational or vague marketing terms like "miracle cure." Instead, use precise, reassuring language like "helps reduce the perception of," "supports," and "contributes to."
• •Maintain an Educational Stance: Frame content as a way to inform and empower the customer. Create blog posts, videos, and social media content that explain the "why" behind the product, not just the "what."
• •Be Transparent in All Communications: Address potential questions and concerns head-on in FAQs, product descriptions, and customer service interactions. Acknowledge that results can vary but reinforce the scientific basis of the formula.
• •Ensure Visual and Textual Consistency: The clean, professional, and scientific aesthetic of the visuals should be matched by the copy. The tone should remain consistent across the website, ads, emails, and social media to build a cohesive and trustworthy brand identity.

Social Perception

Trustworthy & Effective (for its target audience); Niche & Specific; High-Quality

Copy Examples

• •Don't just age. Age well. As we get older, our cellular energy production naturally declines. Impronad is a scientifically formulated supplement designed to replenish NAD+ levels, supporting cellular repair and vitality from within. Reclaim your energy and live life to the fullest. Backed by clinical studies. Learn more.
• •Find a new level of quiet and clarity. Tinnitus doesn't just affect your ears; it impacts your life. Impronad is clinically studied to help reduce the perception of tinnitus while supporting the health of your nervous system. By targeting cellular stress and energy metabolism, our formula offers a dual-action approach to both tinnitus and the fatigue it often causes. Take control and rediscover your well-being.
• •The Science Behind Your Cellular Battery: Understanding NAD+. Learn how this essential coenzyme powers your body and how you can support it.
• •Impronad® Supplement | Boost Energy & Fight Tinnitus. Clinically studied NAD+ formula. Support cellular health and reduce fatigue. Quality controlled and science-backed. Order online today for fast delivery.
• •Ready to invest in your cellular health? You explored the science behind Impronad. Now experience the benefits. With hundreds of positive reviews and a formula grounded in research, Impronad is the trusted choice for long-term energy and well-being. Complete your order today.