Brand Tone

Professional and Reliable, Principled and Resilient, Customer-Centric and Service-Oriented, Eco-Conscious

Brand Values

• •Quality
• •Customer Advocacy/Rights
• •Environmental Responsibility
• •Cost-Effectiveness
• •Integrity and Heritage

Best Practices

• •Emphasize Core Values: Consistently weave in keywords and phrases related to quality, environmental responsibility, cost savings, and customer rights in all communications. (e.g., "eco-friendly," "high-quality," "save money," "consumer choice").
• •Maintain a Confident and Authoritative Voice: Reflect the company's history, expertise, and its principled stance (especially regarding the legal victory) by using clear, direct, and assured language. Avoid overly casual or tentative phrasing.
• •Be Customer-Benefit Driven: Frame product descriptions and marketing messages around how Impression Products helps the customer (e.g., "save you money," "reduce your environmental impact," "ensure reliable printing").
• •Highlight the "Why": Remind the audience of the company's mission beyond just selling cartridges – their commitment to sustainability and consumer advocacy. This adds depth to the brand narrative.
• •Ensure Factual Accuracy and Transparency: Given the technical nature of the products and the emphasis on quality and remanufacturing processes, ensure all claims are accurate and clearly explained. This builds trust and reinforces professionalism.

Social Perception

Positive Customer Feedback, Advocate for Consumer Choice, Reliable Supplier, Eco-Friendly Choice

Copy Examples

• •Headline: Print Smarter, Not Harder. Save Money & the Planet with Impression Products. Body: Tired of overpaying for new toner cartridges? Impression Products offers premium remanufactured cartridges that deliver the quality you expect, significant cost savings, and a reduced environmental footprint. Join the movement for smarter, sustainable printing.
• •Headline: Quality You Can Trust. Rights You Deserve. Body: Since 1978, Impression Products has been committed to excellence. We fought for your right to choose remanufactured cartridges, and we stand by our products with rigorous quality testing. Experience top-tier printing without compromising your values or your budget.
• •Headline: The Eco-Conscious Choice for Your Business Printing. Body: Make a positive impact with every page you print. Our remanufactured toner cartridges reduce plastic waste and conserve resources, helping your business achieve its sustainability goals while enjoying crisp, reliable printing.
• •Headline: More Than Just Toner: A Legacy of Quality and Customer Focus. Body: As a family-owned business, we’ve built our reputation on providing exceptional products and personalized service. From typewriter ribbons in 1978 to today's advanced remanufactured toner, our commitment to your satisfaction remains unwavering.
• •Headline: Championing Choice, Delivering Value. Body: Our landmark Supreme Court victory affirmed your right to choose cost-effective, remanufactured printer cartridges. At Impression Products, we continue to champion this choice by providing products that perform flawlessly and save you money, cartridge by cartridge.