Brand Tone

Authentic & Traditional, Passionate & Proud, Quality-Oriented & Refined, Welcoming & Familial, Evocative & Descriptive

Brand Values

• •Tradition
• •Quality
• •Territory/Terroir
• •Family
• •Authenticity
• •Passion

Best Practices

• •Embrace Storytelling: Weave the brand's history (since 1959), family involvement (Cinzia Chiarugi's renewal), and connection to the Tuscan landscape into all communications. Every product has a story.
• •Use Sensory and Evocative Language: Describe the sights, smells, and tastes associated with Tuscany and their products (e.g., "sun-drenched slopes," "robust aroma," "velvety finish"). Appeal to the customer's imagination.
• •Highlight Quality and Craftsmanship: Consistently mention the quality designations (DOCG), traditional methods combined with modern care, and the careful cultivation of grapes and olives. Use terms that convey expertise and dedication.
• •Maintain a Warm and Personal Voice: Even when professional, the tone should feel approachable and genuine, reflecting a family-run business that values its customers and its heritage. Address the audience directly when appropriate ("from our family to yours").
• •Be Authentically Italian/Tuscan: Incorporate (sparingly, if addressing an international audience, or more freely for a local one) Italian terms where they add charm and authenticity (e.g., "passione," "terra," "vigneto"), and consistently refer to the Tuscan origin and its unique character. Ensure visual branding aligns with this.

Social Perception

Customers (based on social media): View the brand as a producer of high-quality, authentic Tuscan products. They appreciate the family story and the connection to the land. There's an admiration for the tradition and the perceived naturalness of the products. Public/Online: The brand is perceived as a genuine agricultural enterprise rooted in Tuscan tradition. Mentions connect it to the enogastronomic heritage of the region. The "Colle Paradiso" name, in general, evokes a sense of natural beauty and idyllic farm life, which benefits the brand. The distinction between the Tuscan entity and the Mompeo one might cause slight confusion for a broad audience, but those seeking Tuscan wines and oils will be guided by the product specifics. The Shopify presence makes it accessible to a wider online market.

Copy Examples

• •Colle Paradiso: Tuscany, Bottled. Taste the Legacy of Our Land, Crafted Since 1959.
• •From sun-drenched Tuscan slopes to your table, our Chianti Riserva is a testament to generations of passion. Each sip reveals the soul of Sangiovese, aged to perfection, echoing the rich history of Colle Paradiso. Experience the authentic taste of our family's dedication.
• •Golden hour over our ancient olive trees. Here at Colle Paradiso, we believe the best olive oil starts with reverence for the land. Pure, Tuscan, from our family to yours. #ColleParadiso #TuscanOliveOil #ExtraVirgin #FamilyTradition #MadeInItaly
• •More than just a farm, Colle Paradiso is a story of resilience, renewal, and an unwavering love for Tuscan soil. Since 1959, we've poured our hearts into cultivating the finest grapes and olives, ensuring every product carries the warmth and character of our home.
• •Journey to the heart of Tuscany with Colle Paradiso. Sign up for our newsletter and be the first to discover new vintages, seasonal olive oil harvests, and stories from our vineyards. Taste the tradition.