Brand Tone

Authentic and Passionate: A blend of professionalism and heartfelt passion, accessible, proud, and storytelling-focused, rooted in history and place.

Brand Values

• •Tradition and Heritage
• •Quality and Authenticity
• •Family and Community
• •Connection to Place (Terroir)
• •Passion

Best Practices

• •Always Lead with Story: Every product has a history. Connect your copy DASH whether for a social media post or a product label DASH to the brand's sixty-year heritage, the family's passion, or the specifics of the Tuscan land.
• •Use Evocative, Sensory Language: Instead of just saying "high-quality," use words that evoke the senses and the place. Phrases like "sun-drenched vineyards," "robust Tuscan flavor," and "a corner of paradise" create a stronger emotional connection.
• •Emphasize "Family" in All Its Forms: Consistently refer to the brand's roots as a family business and its current identity as a "family of collaborators." This reinforces the values of community, care, and shared passion.
• •Maintain a Tone of Passionate Expertise: The voice should be warm and personal, but also confident and knowledgeable. You are not just farmers; you are custodians of a tradition. This balance builds trust and justifies the premium nature of the products.
• •Ensure Visuals and Text are Cohesive: The rustic elegance of your photography should be matched by the copy. If an image shows the beautiful, natural landscape, the caption should reflect that beauty and authenticity, linking it directly back to the product's quality.

Social Perception

Perceived as a genuine, high-quality producer of traditional Tuscan goods, known for authenticity, an idyllic estate, and reliability in classic regional products. A respected and active member of the agricultural community.

Copy Examples

• •From our vines to your table, every grape tells a story. A story that began in 1959 and continues with every harvest here at Colle Paradiso. This isn't just Chianti; it's a piece of our family's heart, nurtured under the Tuscan sun. #ColleParadiso #TuscanWine #Chianti #FamilyTradition #Harvest2025
• •Headline: Experience Sixty Years of Tuscan Passion. Sub-headline: Discover authentic Chianti, Vinsanto, and Extra Virgin Olive Oil, crafted by our family in the heart of Tuscany.
• •Headline: Taste the True Story of Tuscany. Body: Forget mass-produced. At Colle Paradiso, we believe in wine and oil that reflects its origins. Since 1959, our family has cultivated this land with passion. Click to bring a bottle of our tradition home.
• •Patience, tradition, and a little bit of Tuscan magic. Our Vinsanto del Chianti is the result of a slow, careful process passed down through generations. Sun-dried Trebbiano and Malvasia grapes are aged for over seven years, creating a precious, delicious wine that captures the soul of our 'Paradise Hill.' A perfect conclusion to any meal.
• •Colle Paradiso is more than just a farm; it's a legacy. What started with the Chiarugi and Priori families in 1959 has blossomed into a community dedicated to one thing: sharing the authentic taste of Tuscany with the world. We've modernized our cellars, but our values remain firmly planted in the soil of our ancestors.