Brand Tone

A blend of passionate enthusiast, knowledgeable expert, and relatable maker, characterized by being enthusiastic, humorous, confident, direct, technical, and authentic.

Brand Values

• •Innovation and Problem-Solving
• •Quality and High Standards
• •Performance-Driven
• •Community Engagement
• •Accessibility

Best Practices

• •Continue using car enthusiast terminology and inside jokes to maintain authenticity.
• •Always lead with the feeling or problem solved rather than just listing product specifications.
• •Utilize video and high-quality images extensively to showcase the workshop, processes, and performance.
• •Continuously reference the brand's origin story of being born from frustration to build trust and relatability.
• •Maintain an active presence in enthusiast forums and social media to answer questions, gather feedback, and share user-generated content.

Social Perception

Largely positive, viewed as a respected local manufacturer, credible and knowledgeable, offering a positive customer experience, although international shipping costs and technical debates are common considerations within the community.

Copy Examples

• •Your i30N breathes hard. Let it breathe better. We spent months sweating the details on our new front mount intercooler because, like you, we weren't happy with "good enough." This isn't just a bigger core; it's a smarter one. Engineered, tested, and track-thrashed in-house right here in Australia. Ready to unlock consistent power? Link in bio. #ImpossibleFab #i30N #HyundaiN #CarMods #MadeInAustralia
• •Let's be honest, the factory exhaust is a little too polite. We fixed that. The IFX Cat-Back system is crafted from T304 stainless steel and engineered for two things: a drone-free, aggressive sound that turns heads, and a significant boost in airflow that your turbo will thank you for. This is the sound you hear in your head when you think of your i30N. Now you can hear it on the street.
• •Tired of incomplete kits and vague instructions? So were we. That’s why we created Impossible Fab. We design and build performance parts for your i30N that actually fit, work, and last. From intakes that sing to intercoolers that perform, everything is made by enthusiasts, for enthusiasts. Shop the full range now.
• •Hey [Customer Name], Ever since we launched our DCT Intake, the manual drivers have been sliding into our DMs. We hear you loud and clear! The Impossible Fab Manual Transmission Intake is officially in development. We're applying everything we learned to create the best-sounding, highest-flowing intake for the three-pedal N. Want to follow the build process? Follow us on YouTube for behind-the-scenes R&D!
• •What's the difference between us and them? We believe a "kit" should be a complete solution, not a new project. OEM+ Quality. No Compromises. Impossible Fab.