Brand Tone

Playful and Enthusiastic, Family-Friendly, Helpful and Informative, Approachable

Brand Values

• •Variety and Selection
• •Quality
• •Fun and Joy
• •Customer Convenience
• •Engagement

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate words like "exciting," "adventure," "discover," "joy," "fun," "amazing," and exclamation points where appropriate to convey energy.
• •Keep it Child and Parent-Friendly: Avoid overly complex jargon. Ensure the language is accessible and appealing to both the end-users (children, with parent mediation) and the purchasers (parents, guardians, gift-givers).
• •Highlight the Benefit of Play: Focus on what the toys enable – imagination, learning, fun, family time, development – rather than just the features of the toy itself.
• •Be Visually Descriptive: Since toys are a visual product, use words that help the audience imagine the toy and the play experience. "Zoom into action," "cuddle up with," "build your dream."
• •Maintain an Approachable and Interactive Voice: Encourage interaction by asking questions, running polls, and responding to comments in a friendly and helpful manner. Use emojis appropriately to add personality and visual appeal.

Social Perception

A Go-To Online Toy Store, Current and Up-to-Date, Engaging, Customer-Focused (in communication)

Copy Examples

• •Unleash the fun! 🤩 From action-packed adventures to creative masterpieces, Import A Toy has everything your little one needs to spark their imagination. Explore our wonderland of toys today! #ImportAToy #PlaytimeJoy #ToyKingdom
• •Guess what just rolled in? 🎉 The brand new [Toy Name/Brand] collection is HERE! Be the first to snag these amazing new toys and let the adventures begin. Shop now via the link in bio! #NewToys #JustLanded #MustHaveToys #[BrandName]
• •SALE ALERT! 🧸✨ Score amazing deals on your favorite toys! For a limited time, get [Discount Percentage]% off on selected items. Don't miss out on the chance to bring home smiles for less! Shop smart, play more! #ToySale #SpecialOffer #ImportAToyDeals
• •Weekend plans: Building epic forts or diving into a new board game? 🏰🎲 Tell us what playtime adventures are happening in your home! We'd love to hear! 👇 #FamilyFun #WeekendPlay #ToyStories
• •Learning made FUN! 🧠 Our [Educational Toy Name] helps little explorers discover [Skill/Concept] through exciting play. Watch them learn and grow, one giggle at a time! Discover more educational toys on our website. #EducationalToys #LearnThroughPlay #SmartKids #ImportAToy