Brand Tone

approachable, commercial, and trend-aware

Brand Values

• •Accessibility
• •Quality and Trendiness
• •Customer Service
• •Community Connection

Best Practices

• •Maintain an Approachable Voice: Use clear, direct, and friendly language. Avoid overly technical fashion jargon. The goal is to be welcoming, like a helpful local shop owner.
• •Focus on Brands and Trends: Consistently leverage the brand names you carry, as they are a primary draw for your customers. Frame your products within current, popular trends.
• •Balance Online and In-Store Messaging: Acknowledge both your e-commerce platform and your physical store in your communications to cater to both local shoppers and a wider online audience.
• •Use Clear Calls to Action (CTAs): Always guide the customer on what to do next, whether it's "Shop Now," "Visit Us In-Store," or "Explore the Collection."
• •Emphasize Practical Benefits: Regularly remind customers of your value propositions, such as free shipping, return policies, and special discounts. These practical details can be a deciding factor for shoppers.

Social Perception

The public perception of Imperium Fashion seems to be that of a reliable local and online retailer for popular clothing brands. The available reviews, though few, are positive and focus on the products meeting expectations. There is a lack of widespread online discussion, which points to a more localized or niche customer base rather than a major national or international player. The brand is perceived as a straightforward fashion store, not necessarily a lifestyle or high-concept brand.

Copy Examples

• •Fresh Season, Fresh Style. Step into the new season with the latest drops from Nike, Superdry, and more. Whether you're updating your look or finding that perfect piece, we've got you covered. Shop the new collection in-store or online! #ImperiumFashion #NewArrivals #Kirn
• •Classic Converse. Always in Style. You can't go wrong with a classic. Find your perfect pair of Converse, from timeless Chucks to the latest designs. Available now at Imperium Fashion. Stop by our store in Kirn or visit us online.
• •Your Style, Your Brands. Discover the best from Nike, Converse, and Superdry. Free shipping on orders over 100.
• •10% Off Your Next Favorite Outfit! Thanks for joining the Imperium Fashion family! As promised, here's 10% off your next order. Explore our latest collections for men and women and find looks you'll love from brands you trust.
• •Hey Kirn! Your Fashion Destination is Here. From casual wear to standout pieces, find it all at Imperium Fashion on Nahegasse 14. Come in and say hello! #ShopLocal #FashionKirn