Brand Tone

Professional and Authoritative, Caring and Solution-Oriented, Trustworthy and Reliable, Direct and Informative

Brand Values

• •Effectiveness and Results
• •Quality
• •Natural Ingredients
• •Customer Well-being and Confidence
• •Trust and Heritage
• •Safety

Best Practices

• •Prioritize Clarity and Directness: Use clear, straightforward language to explain product benefits and solutions. Avoid overly technical jargon unless explaining a specific scientific backing, and even then, ensure it's understandable.
• •Emphasize Efficacy with Proof: Back up claims of effectiveness with references to "proven results," "natural ingredients," professional endorsements, or customer testimonials whenever possible.
• •Maintain a Caring and Empathetic Approach: Acknowledge the discomfort or embarrassment foot issues can cause and position the products as supportive solutions that improve well-being.
• •Highlight Professional Trust: Consistently weave in the fact that professionals use and recommend Imperial Feet to build authority and credibility.
• •Focus on Solutions and Benefits, Not Just Features: While mentioning key ingredients (features) is good, always tie them back to the tangible benefits for the customer (e.g., "Tea Tree Oil to combat fungus effectively" rather than just "Contains Tea Tree Oil").

Social Perception

Positive, Reliable Problem-Solver, Professional Endorsement, Good Value (for some products), Trusted for Specific Issues

Copy Examples

• •Headline: Reclaim Comfort and Confidence: Effective Solutions for Troubled Feet. Body: Don't let foot concerns hold you back. Imperial Feet offers professional-grade treatments, formulated with nature's best, to bring lasting relief and restore your feet to their healthy best. Trusted by pedicurists, loved by feet.
• •Headline: Stubborn Nail Fungus? Experience the Imperial Feet Difference. Body: Our clinically-tested Nail Mycosis Solution, enriched with powerful natural ingredients like tea tree oil, targets fungus at its source. See visible results and enjoy healthier, clearer nails. Your journey to beautiful feet starts here.
• •Headline: Cracked Heels? Step into Softer, Smoother Skin. Body: Nourish and repair dry, cracked heels with Imperial Feet's Fissure Balm. Our gentle yet potent formula deeply moisturizes and promotes healing, so you can step out with comfort and confidence.
• •Headline: Athlete's Foot Relief That Truly Works. Recommended by Professionals. Body: Tired of the itch and discomfort? Imperial Feet’s Athlete’s Foot Solution provides fast-acting, effective relief. Formulated for efficacy and safety, it’s the choice of professionals for healthy, happy feet.
• •Headline: Give Your Feet the Imperial Treatment They Deserve. Body: From daily care to targeted solutions for common foot issues, Imperial Feet combines Dutch expertise with the power of natural ingredients. Discover our range and experience the feeling of truly cared-for feet.