Brand Tone

Enthusiastic & Passionate, Community-Focused, Direct & Results-Oriented, Approachable & Friendly, Confident

Brand Values

• •Quality
• •Effectiveness
• •Customer Success
• •Community
• •Passion for Angling
• •Freshness

Best Practices

• •Speak the Angler's Language: Use terminology and phrasing common within the carp fishing community (e.g., "screaming reels," "blanking," "PB" - personal best). This builds authenticity and connection.
• •Show, Don't Just Tell, Enthusiasm: Incorporate exclamation points where appropriate, use positive and energetic language, and share excitement for customer successes. Emojis can be used moderately on social media to convey emotion.
• •Focus on Benefits and Results: Always tie product features back to how they help the angler achieve their goal – catching more or bigger fish. Highlight effectiveness and quality.
• •Encourage Interaction and Community: Ask questions, run polls, and actively invite customers to share their photos and stories. Make them feel like part of the "Impact" family.
• •Maintain a Confident but Approachable Stance: Be confident in the product's quality and effectiveness, but remain friendly, helpful, and open to customer feedback and engagement. Avoid overly technical jargon unless explaining a specific benefit clearly.

Social Perception

Positive, Reliable, Engaged, Specialist

Copy Examples

• •Another session, another stunner! @[CustomerTag] proving yet again that quality bait makes all the difference. Our freshly prepared particles are designed for one thing: results like THIS. Stock up for your next trip and feel the Impact! #ImpactParticles #CarpFishingUK #BigCarp #BaitThatWorks #AnglersChoice
• •Tired of blanking? Supercharge your swim with Impact Particles! Our premium, freshly cooked particle mixes are irresistible to carp. Get yours today and see the difference. 👉 Shop Now: [Link] #CarpBait #FishingUK #ImpactParticles #CatchMoreCarp #Angling
• •Unleash the power of perfectly prepared particles! Our [Product Name] mix is a carp magnet, bursting with natural attractors and cooked to perfection to ensure maximum leakage and pulling power. Get ready for screaming reels!
• •🔥 MID MONTH DEAL! 🔥 Stock Up on Your Favourite Impact Particles & Save!
• •The secret's out! 😉 Impact Particles getting it done again. Who's hitting the bank this weekend? #ImpactParticlesUK #CarpTikTok #FishingLife #BaitTips #CatchAndRelease