Brand Tone

Authentic & Genuine, Passionate & Story-Driven, Appreciative & Respectful, Earthy & Natural, Inspiring & Aspirational (yet accessible), Knowledgeable & Informative

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Artistry
• •Natural Materials & Sustainability
• •Ethical Sourcing & Fair Relationships
• •Quality & Durability
• •Global Connection & Cultural Appreciation

Best Practices

• •Lead with the Story: Every piece has a history, an origin, or an artisan behind it. Weave these narratives into product descriptions, social media posts, and email marketing to create an emotional connection.
• •Highlight Natural Materials & Craftsmanship: Use descriptive, sensory language to convey the texture, quality, and uniqueness of the wood, stone, and other materials. Emphasize terms like 'hand-selected,' 'artisan-crafted,' 'solid wood,' 'naturally formed.'
• •Emphasize Uniqueness and Scarcity (Authentically): Many items are one-of-a-kind or part of small batches. Use phrases like 'exclusive find,' 'limited collection,' 'the only one like it' to highlight this inherent value.
• •Connect to Values (Sustainability & Ethical Sourcing): Subtly or overtly mention the sustainable aspects or the direct relationships with artisans. This resonates with conscious consumers (e.g., 'responsibly harvested teak,' 'supporting artisan communities').
• •Use High-Quality Visuals with Evocative Captions: Since the products are highly visual, ensure photography is excellent. The copy should complement the visuals by adding depth, context, and the emotional/storytelling element that a picture alone might not convey.

Social Perception

High-quality, unique, and often statement-making furniture and decor that cannot be found in conventional stores. A brand that values authenticity, natural beauty, and craftsmanship over mass-produced trends. Seen as ethically conscious due to their emphasis on artisan partnerships and (often) sustainable materials. Customers likely appreciate the story and origin of the pieces, adding a layer of value beyond the item itself. Perceived as offering investment pieces due to the nature of the materials and craftsmanship, implying a higher price point but also greater longevity and distinctiveness. Locally (in Boise), recognized as a unique local business offering distinct global finds.

Copy Examples

• •Feel the ancient story in every grain. ✨ This one-of-a-kind teak root coffee table wasn't just made, it was discovered. Hand-selected for its incredible character and sustainably sourced, it’s ready to be the soul of your living space. #ImpactImports #TeakRoot #HandcraftedHome #SustainableStyle #UniqueFurniture
• •Tired of the same old look? Transform your home with furniture that tells a story. At Impact Imports, we travel the globe to bring you breathtaking, artisan-made pieces crafted from natural materials. Discover furniture with soul. Shop our new arrivals today! [Link to website]
• •Impact Imports: Handcrafted Furniture. Global Stories. Naturally Unique.
• •Just Uncrated: Fresh Discoveries from Across the Globe! 🌏
• •More than just furniture, each piece at Impact Imports carries the fingerprint of its maker and the spirit of its origin. We believe in connecting you with the world's most talented artisans and the natural beauty they transform. It's a partnership built on respect, quality, and a passion for the unique.