Brand Tone

Informative, Professional, and Assuring with an underlying tone of Care and Encouragement

Brand Values

• •Quality & Durability
• •Innovation & Technology
• •Ergonomics & Health/Wellness
• •American Made & Craftsmanship
• •Customer Satisfaction & Support
• •Customization
• •Sustainability/Environmental Commitment (Implied)

Best Practices

• •Prioritize Clarity and Information: Always provide clear, detailed, and accurate information about product features, benefits, and the ergonomic principles behind them. Avoid jargon where possible, or explain it clearly.
• •Emphasize Quality and Durability with Specifics: Instead of just saying "high quality," mention specifics like "commercial-grade steel," "3D laminate technology," "15-year warranty," or "ANSI/BIFMA certified" to substantiate claims and build assurance.
• •Maintain a Professional and Respectful Voice: Address the audience with respect, focusing on solving their problems (discomfort, inactivity, productivity slumps) with expert solutions. Avoid overly casual or slang language.
• •Instill Confidence through Guarantees and Support: Consistently highlight warranties, satisfaction guarantees, "Made in USA" (where applicable), and responsive customer support to reassure customers of their investment and the brand's commitment.
• •Connect to the "Why" – Health and Well-being: Frame product benefits not just in terms of features, but how they contribute to the customer's overall health, comfort, and productivity, reinforcing the core mission of combating sedentary behavior.

Social Perception

iMovR is generally perceived as a provider of high-quality, durable, and innovative ergonomic office furniture. They are seen as a premium brand in the standing desk market, with excellent customer service. Some skepticism exists regarding the relationship with review websites, and the price point is considered mid-to-high end.

Copy Examples

• •Headline: Invest in Your Well-being: Experience the iMovR Difference. Body: Precision-engineered in the USA, our Lander Standing Desks offer unparalleled stability and whisper-quiet adjustments. Backed by an industry-leading 15-year warranty, discover how ergonomic excellence can transform your workday and your health. Move better, feel better, work better with iMovR.
• •Headline: Don't Just Stand. Thrive. Body: Combat sitting disease with iMovR's active workspace solutions. Our treadmill desks are meticulously designed for optimal ergonomics and durability, allowing you to seamlessly integrate movement into your daily routine. Boost productivity and energy levels, all while investing in your long-term health.
• •Headline: Your Perfect Desk, Custom-Crafted in America. Body: Why settle for one-size-fits-all? At iMovR, choose from an extensive range of sizes, American-made 3D laminate or solid wood finishes, and innovative accessories to create a workstation that’s uniquely yours. Experience the quality and ergonomic support that comes from decades of research and a commitment to your well-being.
• •Headline: The Science of Comfort, The Art of Productivity. Body: iMovR desks are more than just furniture; they are a testament to ergonomic innovation. Featuring patented SteadyType™ technology and NEAT™ Certified designs, our workstations are built to enhance focus, reduce strain, and promote a healthier, more active work life. Elevate your workspace with iMovR – where design meets dynamic performance.
• •Headline: Peace of Mind, Guaranteed. Quality You Can Feel. Body: With a 100-day satisfaction guarantee and a comprehensive 15-year warranty on most desks, choosing iMovR is a risk-free investment in your health and productivity. Our dedicated US-based support team is here to ensure your experience is exceptional from selection to setup. Discover the lasting value of American-made ergonomic excellence.