Brand Tone

Reassuring & Trustworthy, Child-Friendly & Engaging, Informative & Tech-Savvy (but Accessible), Caring & Responsible

Brand Values

• •Parental Peace of Mind
• •Connection & Communication
• •Child's Independence & Growth
• •Quality & Durability
• •Innovation & Technology for Good
• •Customer Orientation & Honesty
• •Teamwork

Best Practices

• •Explain how features like GPS, SOS, and stranger rejection work to build trust and credibility.
• •Balance Tech with Simplicity: Highlight the advanced technology (e.g., dual cameras, multiple satellite systems for GPS) but always explain the benefit in simple, parent-friendly terms (so you can see them and their surroundings clearly, for accurate location tracking).
• •Focus on parental peace of mind by emphasizing safety, security, and reliable communication.
• •Highlight the child-friendly and engaging aspects of the product, such as fun features like cameras and activity tracking.
• •Maintain a caring and responsible tone by showing an understanding of parental concerns and positioning the product as a responsible way to introduce technology to children.

Social Perception

Generally viewed positively by parents as a useful tool for keeping children safe and connected without the full risks of a smartphone. Balance of providing kids with some tech independence while parents retain control.

Copy Examples

• •HD video calls, precise GPS, and an SOS button mean you’re always connected, giving them freedom and you peace of mind.
• •Just pure connection.
• •Track steps, make video calls, and set safe zones – all from their wrist.
• •It's the smart way to stay connected without the classroom disruption.
• •imoo strengthens family bonds by making communication easy and worries smaller.