Brand Tone

Reassuring & Trustworthy, Child-Friendly & Engaging, Innovative & Tech-Savvy (but accessible), Caring & Responsible, Community-Focused

Brand Values

• •Safety & Security
• •Connection (Family)
• •Child Independence (within safe boundaries)
• •Innovation & Quality
• •Customer-Driven/Orientation
• •Fun & Enrichment
• •Health & Well-being

Best Practices

• •Use words like "peace of mind," "reassurance," "safe," "secure," "protected," "trusted."
• •Use vibrant language when describing features kids will use (e.g., "capture cool photos," "fun video chats").
• •Keep it accessible and easy to understand.
• •Use empathetic language that resonates with parental concerns and love.
• •Highlight positive experiences.

Social Perception

Generally viewed positively by parents as a tool that provides peace of mind and a safe way for children to communicate before they are ready for a smartphone. Seen as a good "first phone" alternative. Appreciation for child-specific design.

Copy Examples

• •Give your child the freedom to explore, with the peace of mind that you're always connected. imoo Watch Phone Z1: Safety and fun, all in one.
• •Capture cool photos and share fun video chats with your family! The imoo Watch Phone Z7 makes staying connected a breeze.
• •With advanced GPS tracking, SOS alerts, and whitelisted contacts, imoo ensures your child's safety is always a top priority.
• •Built with love and designed for your child's well-being, imoo provides innovative technology that parents can trust.
• •Join the imoo community! Share your experiences and discover how imoo is helping families stay connected and safe.