Brand Tone

empowering, playful, and trendy

Brand Values

• •Empowerment
• •Convenience
• •Style & Individuality
• •Community

Best Practices

• •Lean into "Slay" and "Glow": Continue using empowering, trendy, and playful keywords like slay, glow, grind, boss, killer, bestie, and hack. This language is central to the brand's identity and resonates with the target audience.
• •Prioritize Visual Storytelling: On platforms like Instagram and TikTok, focus on user-generated content and influencer videos that show the product in real-life, busy scenarios (e.g., in the car, at the office, pre-workout). This reinforces the core value of convenience.
• •Emphasize "For Us, By Us": Frame the narrative as a brand created by women, for women. Use "we" to speak from the brand's perspective and "you" to talk directly to the customer, making the conversation feel personal and communal.
• •Keep it Benefit-First: Always lead with the solution. Whether it's saving time, the convenience of travel, or the added beauty benefits of collagen, ensure the primary benefit is clear and immediate in all headlines and opening lines.
• •Maintain a Consistent Aesthetic: Use a bright, chic, and clean visual style across all platforms. The current branding with its stylish fonts and color palette effectively communicates the "chic and convenient" value proposition and should be maintained for strong brand recognition.

Social Perception

The public perception is positive, largely shaped by its active presence on TikTok and influencer collaborations. Customers praise the product's concept, flavor, and convenience, viewing the spray canister as an innovative 'coffee hack.' It's perceived as a trendy, time-saving product perfect for busy individuals.

Copy Examples

• •Don't just meet your schedule, beat it. Your 10-second coffee upgrade is here. Spray, sip, and slay your day. No lines, no waiting, just pure espresso power. #ImJustAGirlCoffee #SlayTheDay #CoffeeHack
• •For the girls who are always on the move. ⚡️ Our espresso spray is your new bestie. #GirlBoss #OnTheGoCoffee #ImJustAGirl
• •Tired of the 9 AM coffee run? We got you. Hey boss! Reclaim your mornings and ditch the queue. Our travel-proof espresso canisters are designed to keep up with you, not slow you down. Ready for a revolutionary routine?
• •Glow While You Grind. ✨ Meet Glow Brew, our collagen-infused espresso spray. The ultimate 2-in-1 for energy and beauty because you deserve a coffee that works as hard as you do.
• •Join the Club of Unstoppable Women. You're more than just a girl—you're a force. And every force needs fuel. See why thousands of women have made our espresso spray their go-to for delicious, instant coffee.