Brand Tone

Authentic & Real, Proud & Passionate, Community-Oriented & Supportive, Engaging & Conversational, Humorous, Informative & Current

Brand Values

• •Cleveland First
• •Community Empowerment
• •Authenticity
• •Cultural Promotion
• •Connection & Engagement

Best Practices

• •Incorporate Cleveland-specific slang, landmarks, and inside jokes where appropriate (e.g., "The Land," "216," references to local sports or cultural nuances). This builds authenticity and connection.
• •Don't be afraid to poke fun at the city's quirks or shared experiences. This self-awareness is a key part of the brand's relatable and authentic tone.
• •Always highlight and support local individuals, artists, businesses, and events. Make the community the hero of the story.
• •Let the passion for Cleveland shine through in the language. Use energetic and positive wording when celebrating the city and its people.
• •Keep up with what Clevelanders are talking about. Use a direct, informal, and engaging style, especially on social media, as if talking to a friend. Ask questions and encourage interaction.

Social Perception

A Cultural Hub, A Voice for the City, Community Builder, Relatable & Trustworthy, Supportive of Local Scene, Proudly Unapologetic

Copy Examples

• •That new [Artist Name] just dropped and it's already got the office vibin'. 🎧 Straight fire from the 216! Go show some love and stream it loud. Link in their bio. #ImFromCleveland #ClevelandMusic #NewMusicFriday #SupportLocalCLE
• •*(Video showing a car carefully navigating a street with many potholes, set to a comedic sound)* IYKYK. Cleveland's unofficial off-road season is year-round. 😂 Tag a Clevelander who can relate! #ImFromCleveland #ClevelandProbs #PotholePatrol #TheLand #OhioHumor
• •Rep The Land like never before. Our new [Product Name] tee is more than just a shirt – it's a statement. Crafted for comfort, designed with pure Cleveland heart. Get yours and wear your pride. After all, we know #ImFromCleveland is a vibe. ✨
• •Cleveland, you coming through?! 🙌 The [Event Name] is happening this weekend at [Location], and it's all about celebrating what makes our city great. We'll be there – come say hi! More details & tickets: [Link] #ClevelandEvents #CommunityLove #ImFromCleveland #CLEWeekend
• •That game had us on the EDGE of our seats! Win or lose, this city ALWAYS shows up. Mad respect for the fight. What a Cleveland performance! ClevelandVsEverybody #ImFromCleveland #CLEsports #[TeamName]