Brand Tone

professional, technical, and authoritative

Brand Values

• •Innovation and Technological Leadership
• •Quality and Precision
• •Customer-Centric Solutions
• •Partnership and Support
• •Efficiency and Profitability

Best Practices

• •Lead with Precision and Data: Always use specific, data-driven language that highlights the technical superiority and efficiency of the products. Instead of "good results," use "micrometer-level precision."
• •Emphasize Partnership and Support: Frame the customer relationship as a long-term partnership. Use words like "partner," "support," and "solution" to convey that the brand is invested in the customer's success beyond the initial sale.
• •Maintain a Professional and Authoritative Voice: Avoid overly casual language, slang, or humor. The tone should reflect the serious and precise nature of the medical technology field. Position the brand as a knowledgeable leader.
• •Highlight Innovation and Future-Forward Thinking: Consistently incorporate themes of innovation, the future of dentistry, and technological advancement. This reinforces the brand's position as a pioneer.
• •Use Testimonials and Case Studies: Let the voice of your expert customers validate your claims. Featuring detailed testimonials from dental professionals reinforces credibility and builds trust with a peer audience.

Social Perception

The brand is perceived by its target audience (dental professionals) as a provider of high-end, reliable, and technologically advanced machinery. They are seen as a global leader in the dental CAD/CAM market. Customer testimonials frequently highlight the quality and precision of the machines, which are considered a significant investment. While there have been mentions of a learning curve and the need for good technical support, the brand is generally respected for its product quality and innovation. The partnership with EMZ Partners further solidifies its perception as a stable and growing company with a strong future outlook.

Copy Examples

• •Introducing the CORiTEC X PRO: Where Unparalleled Precision Meets Ultimate Efficiency. Redefine your dental lab's workflow and discover the future of digital dentistry.
• •For over 20 years, imes-icore has been at the forefront of dental CAD/CAM innovation. Our 'Made in Germany' engineering ensures every restoration is a masterpiece of precision and quality. Partner with a leader. #imesicore #DentalTech #CADCAM #DigitalDentistry
• •Engineered for excellence, the CORiTEC 350i series empowers your dental lab to produce high-quality restorations with unmatched speed and accuracy. From zirconia to titanium, experience a seamless workflow that saves time, reduces costs, and delivers results that will make your patients smile.
• •Is Your Lab Ready for the Next Level of Dental Production?
• •Don't just keep up. Get ahead. imes-icore's advanced CAD/CAM systems are the trusted choice for leading dental professionals worldwide. Increase your precision, boost your efficiency, and build a more profitable practice. Discover our solutions at [website/booth number].