Brand Tone

Friendly & Approachable, Curated & Stylish, Community-Oriented & Conscious, Helpful & Informative

Brand Values

• •Quality & Durability
• •Ethical Practices
• •Customer Focus & Adaptability
• •Inclusivity & Positivity
• •Community Support
• •Style & Comfort
• •Joy & Comfort

Best Practices

• •Embrace Warmth and Personality: Use welcoming language. Don't be afraid to inject a bit of the store's personality – think "your friendly neighbourhood shoe experts with a flair for the unique." Refer to customers warmly (e.g., "lovely customers," "our wonderful community").
• •Highlight Values Authentically: Weave in mentions of ethical production, quality craftsmanship, and community support naturally, not as an afterthought. For instance, "We chose these bags not just for their stunning looks, but because they're made with love by artisans..."
• •Keep it Visually Cohesive: Ensure that the visual style on Instagram and the website aligns with the described tone – stylish, perhaps a little whimsical, high-quality, and authentic.
• •Engage Genuinely: Respond to comments and messages on social media in a consistently friendly, helpful, and appreciative manner. Personal touches go a long way.
• •Tell Stories: Share the stories behind the products, the makers (if known and relevant), or how items fit into the Roncesvalles lifestyle. This reinforces the curated, community-focused, and conscious aspects of the brand. For example, "Perfect for a stroll through High Park..."

Social Perception

Beloved Local Boutique, Go-To for Unique Finds, Quality over Fast Fashion, Friendly Service, A Store with Personality

Copy Examples

• •Instagram Post (New Arrival - Ethical Boots): Step into fall with intention 🍂 These new [Brand Name] boots aren't just beautifully crafted to last, they're ethically made too! Kind to your feet, kind to the planet. Swing by the shop on Roncesvalles or tap to explore online. #ImeldaLoves #EthicalFashion #Roncesvalles #TorontoStyle #SustainableStyle
• •Website Banner (General): Discover Your Perfect Pair at Imelda on Roncesvalles. Shoes, bags, and joyful finds, curated with love and an eye for timeless style. #ShopLocalRoncy #QualityFootwear
• •Email Newsletter Snippet (Community Focus): More Than Just a Shoe Store ❤️ We're proud to be part of the vibrant Roncesvalles community! This month, we're highlighting [Local Cause/Event]. Learn more and see how we're giving back on our Community Page. Thanks for supporting small businesses like ours! [Link to Community Page] #RoncyVillage #CommunityLove #ImeldaSupports
• •Product Description (Comfortable & Stylish Sandals): Meet your new everyday essential: the [Sandal Name] by [Brand]. Designed for all-day comfort without compromising an ounce of style, these beauties will take you from morning coffee to evening strolls with ease. Ethically crafted and chosen for their lasting quality – because good things should make you feel good. #EffortlessStyle #ComfortAndJoy #ImeldaOnRoncy
• •Facebook Ad (Targeting Local Shoppers): Roncesvalles! Looking for unique, quality footwear and accessories you won't find everywhere else? Imelda on Roncesvalles has been your neighbourhood go-to since 2009, offering a curated collection of pieces to bring comfort and joy to your wardrobe. Visit us at 123 Roncesvalles Ave! #ImeldaOnRoncesvalles #TorontoBoutique #ShoesToronto #ShopRoncy