Brand Tone

Professional & Expert, Caring & Empathetic, Trustworthy & Reliable, Informative & Educational

Brand Values

• •Innovation
• •Excellence
• •Integrity
• •Respect
• •Trust
• •Collaboration
• •Animal Welfare
• •Quality
• •Science-Driven

Best Practices

• •Prioritize "Professional Empathy": Always balance expert, scientific language with a clear sense of care and understanding for both the animal's well-being and the concerns of pet owners/veterinarians.
• •Be Solution-Oriented: Focus on how the products solve specific problems (e.g., dry eye, tear stains, post-surgical care) and the benefits they provide (relief, comfort, improved vision, health).
• •Maintain Clarity and Accuracy: When discussing scientific aspects or product formulations, ensure the information is clear, accurate, and easily understood by the respective target audience (pet owners vs. professionals).
• •Incorporate Trust Signals: Regularly mention years of experience, leadership in the field, veterinarian recommendations, positive testimonials, and commitment to quality and safety to reinforce trustworthiness.
• •Segment Communication: Tailor the depth of technical information and specific calls to action based on whether the copy is addressing veterinary professionals (more technical, focusing on efficacy and practice benefits) or pet owners (more emotional, focusing on pet comfort and ease of use).

Social Perception

Positive among Target Audience, Seen as Experts, Trusted Resource, Limited Broader Public Awareness

Copy Examples

• •Headline: Expert Care for Their Precious Eyes. Trust I-MED Animal Health. Body: With over 35 years of dedicated research in veterinary ophthalmology, we deliver innovative solutions for your pet's eye health. Because their vision is invaluable. Learn more about our science-backed products. Target: Pet Owners
• •Headline: Advanced Ocular Solutions, Trusted by Professionals Like You. Body: Equip your practice with I-MED Animal Health's cutting-edge diagnostic and therapeutic products for Ocular Surface Disease. Partner with a leader in veterinary eye care. Explore our professional resources. Target: Veterinarians
• •Headline: Is Dry Eye Affecting Your Companion? Find Gentle, Lasting Relief. Body: Our I-DROP® VET line offers innovative, preservative-free hydration to soothe and protect sensitive eyes. See the comfort in their eyes again. Target: Pet Owners with pets suffering from dry eye.
• •Headline: Pioneering Eye Health for Animals. Driven by Science, Guided by Care. Body: At I-MED Animal Health, our mission is simple: to bring complete relief to animals suffering from ocular conditions. We achieve this through relentless innovation and a commitment to quality. Discover our values. Target: General Audience/Potential Partners
• •Social Media Post: Did you know? Regular ocular hygiene can prevent common eye issues in pets! Our I-LID 'N LASH® VET wipes and pump gently cleanse and protect, keeping tear stains and discomfort at bay. #PetEyeHealth #VetRecommended #AnimalWellness Image/Video: A happy pet having its eyes gently cleaned. Target: Pet Owners on Social Media