Brand Tone

Artisanal & Authentic, Customer-centric & Helpful, Quality-focused, Creative & Unique, Approachable & Welcoming

Brand Values

• •Craftsmanship
• •Customer Service Excellence
• •Quality Materials
• •Uniqueness & Customization
• •Attention to Detail

Best Practices

• •Emphasize the 'Handmade' & 'Artisanal' Angle: Consistently use terms like 'handmade,' 'handcrafted,' 'artisan,' 'unique,' and 'bespoke' to reinforce the core of the brand. Detail the origin (Isle of Anglesey) and the special materials used (e.g., lokta paper, washi).
• •Showcase Customer Service Stories: Leverage the overwhelmingly positive feedback on customer service. Use testimonials and phrases that echo the helpful, personal, and accommodating nature of the team.
• •Maintain a Warm, Approachable, and Personal Voice: Write as if you're speaking directly to an individual customer. Use welcoming language and invite interaction, mirroring the 'warm welcome' offered at their physical shop.
• •Focus on Quality and Beauty, Lit and Unlit: Describe not just the function of the lights but their aesthetic appeal – how they look, the materials, and the ambiance they create. Highlight that they are beautiful even when not turned on.
• •Be Transparent and Authentic: Share insights into the crafting process (like the YouTube video on tripod lamps). If addressing potential concerns (like dispatch times), do so honestly while reinforcing commitment to quality and service.

Social Perception

Imbue Lighting is highly regarded for its beautiful, high-quality, and unique handmade lampshades. Customers consistently praise the exceptional and personal customer service, often describing it as 'second to none.' The ability to customize shades and the company's responsiveness to queries are significant positives. The brand is seen as a family-run business offering artisan products at competitive or reasonable prices. The products are considered well-made, often looking even better when illuminated, and securely packaged for delivery. The physical shop is seen as a worthwhile place to visit. The main (though infrequent) point of criticism appears to be occasional delays in dispatch, even with premium postage.

Copy Examples

• •Headline: Illuminate Your Story. Artisan Lighting, Uniquely Yours. Body: At Imbue Lighting, we don't just make lampshades; we craft experiences. Each piece is handmade on the Isle of Anglesey, using the world's finest papers to bring a warm, unique glow to your space. Let us help you design the perfect light.
• •Headline: Bespoke Beauty. Handcrafted for Your Home. Body: Tired of the ordinary? Create something extraordinary with Imbue Lighting. Our artisans work with you to design custom lampshades that perfectly match your vision and decor. Experience the difference of true craftsmanship.
• •Headline: More Than Just Light. It's an Imbue Creation. Body: Discover lighting that tells a story. From vibrant batik papers to elegant embroidered sheets, our handmade lampshades are designed to be as beautiful unlit as they are when they fill your room with a gentle radiance. Quality you can see, service you'll love.
• •Headline: The Art of Illumination, Perfected by Hand. Body: Why settle for mass-produced when you can have a masterpiece? Imbue Lighting offers a curated collection of handcrafted table lamps, pendants, and floor lamps, each made with passion and precision. Visit our Menai Bridge showroom or explore online.
• •Headline: Your Vision, Our Craftsmanship. Lighting by Imbue. Body: 'Excellent customer service and absolutely gorgeous lampshades.' That's what our customers say. At Imbue Lighting, we're dedicated to bringing your lighting ideas to life with bespoke designs and unparalleled quality. Let's create something beautiful together.