Brand Tone

Informative and Solution-Oriented

Brand Values

• •Innovation
• •Health and Well-being
• •Customer-Centricity
• •Quality and Reliability
• •Efficiency

Best Practices

• •Lead with the Solution
• •Balance Technical and Lifestyle Language
• •Reinforce Health and Well-being
• •Use a Welcoming yet Authoritative Tone
• •Highlight Innovation and Convenience

Social Perception

The public appears to perceive IMAXX as a specialized provider of modern, high-tech home cleaning solutions. The brand is seen as a local Malaysian entity that offers products with advanced features, often comparable to more internationally recognized brands. The presence on multiple e-commerce platforms and positive, though limited, customer feedback suggests a trustworthy reputation. The detailed product descriptions and technical specifications cater to a customer base that values functionality and performance.

Copy Examples

• •Tired of hidden dust and allergens? Your home should be your sanctuary. Our IMAXX Dustmite Vacuum uses powerful UV-C technology to eliminate 99.9% of hidden mites and bacteria from your mattress and sofas. Breathe easier and live healthier. Discover the solution to a truly clean home.
• •Spend less time cleaning, more time living. ✨ The IMAXX H-98 Pro with smart navigation handles the work so you don't have to. #ImaxxMalaysia #RobotVaccum #CleanHome #SmartTech
• •Unmatched Suction, Unbelievable Freedom. Engineered for deep cleaning from floor to ceiling with up to 15000 Pa of power.
• •✨ Your Exclusive Offer: A Healthier Home Starts Now Don't miss out on 20% off our top-rated cleaning solutions.
• •What's your biggest cleaning challenge? [A: "Pet Hair Everywhere" / B: "No Time to Mop"]