Brand Tone

Helpful, Reassuring, and Aspirational, adapting to be energetic and demonstrative on platforms like TikTok.

Brand Values

• •Health and Cleanliness
• •Convenience and Efficiency
• •Quality and Trust
• •Innovation

Best Practices

• •Lead with the Solution: Always start by addressing a customer's pain point (e.g., "Tired of...", "Struggling with..."). This immediately establishes a helpful and problem-solving tone.
• •Use "You" and "Your": Center the copy around the customer. Phrases like "Your home," "You can," and "Your solution" make the message personal and direct.
• •Blend Technical Specs with Lifestyle Benefits: Don't just list features like "17,000pa suction." Translate them into tangible benefits, such as "Ultra-strong suction to lift deep-down dirt for a healthier home."
• •Maintain Consistent Core Phrases: Continue using the mission statement "Making better living environments...and to help them to lead a healthier life" in "About Us" sections and brand stories to reinforce core values.
• •Adapt the Tone's Energy to the Platform: While the core message of helpfulness and health remains, the delivery can change. Keep it professional and informative on the website, energetic and visual on TikTok, and community-focused and engaging on Facebook.

Social Perception

Perceived as a specialized, reliable, and modern provider of cleaning solutions in the Malaysian market. The brand is seen as accessible, with a solid history, and builds positive perception through consistent messaging about quality, customer satisfaction, and health.

Copy Examples

• •Reclaim your weekend! Our IMAXX Robot Vacuum handles the cleaning, so you can handle the relaxing. Smart, silent, and thorough. Tap to see it in action!
• •Tired of unseen allergens in your mattress? Our IMAXX Dustmite Vacuum uses powerful UV-C technology to eliminate 99.9% of dust mites and bacteria. Breathe easier and sleep healthier. Your sanctuary awaits.
• •Watch the dirt disappear! 🤯 Our K8 Cordless Vacuum is a lightweight powerhouse with 17,000pa suction. No corner is safe. #cleaninghacks #satisfying #imaxx
• •Your Solution to a Spotless Home is Here. Hello [Name], at IMAXX, we believe a clean home is a happy home. That’s why we’ve engineered our products to deliver powerful, efficient, and easy cleaning. From our mops to our smart vacuums, discover a better way to live. Explore our new arrivals.
• •Effortless shine, every time. ✨ The IMAXX Window Cleaning Robot takes on the tough jobs so you don't have to. Enjoy a clearer view with just the press of a button. #homeinspo #smarttech #malaysia