Brand Tone

Customer-centric, Reassuring, Confident, Authoritative, Straightforward, Informative, Trust-building

Brand Values

• •Customer Satisfaction
• •Specialization/Expertise
• •Reliability and Trust
• •Commitment to Customer Needs
• •Growth and Quality

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (customer-centric, confident, reassuring, straightforward), key messaging points (NZ owned, 2-year warranty, safety/rugged focus), and provide examples of do's and don'ts for all writers.
• •Prioritize 'You' over 'We': Focus copy on the customer's needs, challenges, and how the products/brand provide solutions and benefits. (e.g., 'You get a 2-year NZ warranty' vs. 'We offer a 2-year NZ warranty').
• •Emphasize Trust and Local Connection: Consistently weave in mentions of 'NZ Owned & Operated,' '2-Year NZ Warranty,' and 'Free NZ Shipping' where relevant to reinforce reliability and local commitment.
• •Be Clear, Concise, and Action-Oriented: Avoid jargon where possible (unless specific to the target audience of highly technical users). Use clear language for product benefits and calls to action (e.g., 'Shop Now,' 'Learn More,' 'Get in Touch').
• •Maintain Consistency Across All Channels: Ensure the identified tone is reflected not just on the website, but also in any email communications, potential social media, advertising, and customer service interactions. Regular review of content can help maintain this consistency.

Social Perception

The brand appears to be relatively new or operating in a niche market with a focused online retail presence. The historical 'iMate' brand name might cause some initial confusion for those familiar with the older device manufacturer. The perception will largely be shaped by individual customer experiences with their products, service, and the claims made on their website (e.g., shipping, warranty, product quality). The lack of a strong, easily discoverable social media presence limits public interaction and readily available social proof.

Copy Examples

• •Headline for Rugged Phones: 'Built for the Unforgiving. Your NZ-Backed Tough Tech Partner.'
• •About Us Snippet: 'At iMate Devices, your peace of mind is our priority. As a New Zealand owned business, we're not just selling rugged devices; we're delivering confidence with every purchase, backed by local support and a 2-year warranty.'
• •Product Description Opener (for an intrinsically safe device): 'Work Safer, Not Harder. Discover equipment designed for NZ's most demanding environments, ensuring your team stays connected and protected.'
• •Email Subject Line for a Promotion: 'Don't Let Mishaps Slow You Down – Rugged Tech, Free NZ Shipping!'
• •Social Media Post (if active): 'Tackling a tough job? Our range of rugged phones and tablets are NZ's choice for durability and reliability. What's the toughest challenge your tech faces? #RuggedTechNZ #NZMadeEasy #iMateDevices'