Tono de Marca

empowering, inspirational, and celebratory

Valores de Marca

• •Empowerment
• •Passion & Purpose
• •Inclusivity and Community
• •Quality

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should aim to uplift and inspire. Use strong, positive verbs and affirmations.
• •Foster Community: Use inclusive language. Address your audience directly with terms like "cuzzo," "bestie," or a branded term like "#ImaniDivineTribe" to maintain a close-knit, supportive feel.
• •Tell a Story: Weave the brand's origin story and its meaning ("Imani" as faith) into the narrative. This reinforces the brand’s authenticity and purpose-driven mission.
• •Celebrate Your Customers: Regularly feature user-generated content and testimonials. When sharing, focus on the customer's confidence and beauty, not just the product they are using.
• •Be Consistent Across Platforms: Ensure the empowering and inspirational tone is maintained everywhere, from the website to every social media post and customer service interaction, to build a cohesive and recognizable brand voice.

Percepción Social

The public and customer perception of Imani Divine Cosmetics is largely positive. Customers are referred to in familial and friendly terms like "cuzzo" and "Best Friend," fostering a sense of community. Reviews and social media comments show excitement for product launches and praise for the founder's artistry and creativity. The brand is perceived as more than just a makeup line; it's seen as a movement and a source of inspiration.

Ejemplos de Copy

• •Unleash the queen within. Our new 'Reign' liquid lipstick delivers bold, long-lasting color that’s as powerful as you are. Ready to conquer your day? #ImaniDivine
• •Beauty is everywhere, and it shines so brightly in our community! ✨ Look at @[username] glowing in our 'Divine' lipgloss. Your confidence is your best makeup. #ImaniDivineTribe
• •Your weekly dose of divine inspiration is here! For a limited time, receive a free motivational plaque with any purchase over $50. Because you deserve to be reminded of your magic.
• •Imani Divine Cosmetics isn't just about makeup; it's a movement born from a dream. Founded on faith and a passion for creativity, our mission is to provide you with the tools to express your unique beauty and walk in your purpose, divinely.
• •Elevate your gaze. Our 3D Faux Mink Lashes are designed for a luxurious, feather-light feel that commands attention. For the days you want your eyes to do all the talking.