Brand Tone

Authentic, Passionate, Educational, and Friendly.

Brand Values

• •Authenticity
• •Sharing & Cultural Exchange
• •Quality
• •Human Connection
• •Discovery

Best Practices

• •Embrace Storytelling: Share the "why" behind products – their origin, the artisans, cultural significance. This aligns with the brand’s value of sharing and cultural exchange.
• •Be Genuinely Enthusiastic: Let the passion for Japanese culture shine through. Use warm, inviting language that reflects the founder's dedication.
• •Educate and Empower: Provide clear, helpful information. Explain how to use ingredients, the stories behind traditions, or tips for appreciating products. This reinforces the educational aspect of the brand.
• •Maintain a Personal Touch: Address the audience directly (e.g., "We invite you," "Let us guide you"). Even in online communications, strive for the "human link" IMAJAPON values.
• •Visual-Verbal Harmony: Ensure the copy complements the high-quality, authentic imagery used on the website and social media. The language should evoke the same sense of quality and cultural richness as the visuals.

Social Perception

Positive among enthusiasts of Japanese culture. Trusted Source. Community-Focused.

Copy Examples

• •Headline: Discover the True Taste of Japan, Right in Your Kitchen. Body: Tired of imitations? At IMAJAPON, we bring you authentic ingredients and tableware, directly sourced from Japanese artisans. Explore our selection and let Naoko’s passion guide your culinary journey. #AuthenticJapan #IMAJAPON
• •Headline: More Than Just Groceries, It's a Cultural Voyage. Body: Each product at IMAJAPON tells a story. From handcrafted sake to traditional noren, we invite you to not just taste, but experience the heart of Japanese culture. Join our community of explorers! #JapaneseCulture #VoyageAuJapon
• •Headline: Master Japanese Cooking with IMAJAPON! Body: Ever dreamt of making perfect ramen or delicate sushi? Our popular cooking workshops are back! Learn from Naoko and share a convivial moment while discovering authentic techniques and flavors. Limited spots – book yours now! #JapaneseCooking #AtelierCulinaire #SaintNazaire
• •Headline: The Secret to Unforgettable Flavor: Real Japanese Dashi. Body: Elevate your dishes with our range of traditional dashi. We carefully select broths that are the cornerstone of Japanese cuisine, bringing umami and depth to your meals. Not sure where to start? We’re here to help! #Umami #JapaneseIngredients #QualityProducts
• •Headline: This Week’s Arrival: Freshly Milled Matcha from Uji! Body: Experience the vibrant color and rich taste of our new premium matcha, sourced directly from a small producer in Uji, Kyoto. Perfect for your tea ceremony or a delicious latte. Taste the difference quality makes. #MatchaLovers #DirectFromJapan #Artisanal