Brand Tone

youthful, adventurous, and inspirational.

Brand Values

• •Adventure and Exploration
• •Individuality and Uniqueness
• •Connection and Inclusivity
• •Quality and Ethical Sourcing
• •Inspiration

Best Practices

• •Embrace an Active, Adventurous Voice: Use strong verbs and language that evokes excitement, exploration, and a break from the ordinary.
• •Speak to a Youthful, Energetic Audience: Keep the language fresh, relatable, and aspirational for a generation seeking new experiences.
• •Highlight Individuality and Image: Emphasize the unique designs and the concept of "image" as a form of self-expression.
• •Infuse a Sense of Inclusivity and Connection: Craft messages that resonate with the idea of shared experiences and breaking down barriers.
• •Maintain an Inspirational and Uplifting Undercurrent: Position the brand as a lifestyle choice that encourages personal growth and living life to its fullest.

Social Perception

high-quality, comfortable, and stylish clothing with unique designs.

Copy Examples

• •Stop dreaming, start doing. Our new collection is built for the fearless. Where will your Imago take you? #LifeIsForLiving #ImagoPortugal
• •Woven with adventure, designed for the bold. Imago: More than a tee, it's a statement. #BeyondBarriers #ImagoStyle
• •Routine is the enemy. Adventure is the cure. Gear up with Imago and write your own story. #EscapeTheMonotony #ImagoGeneration
• •Feel the quality, embrace the image. Imago tees – authentically crafted for your next journey. Ethically made, adventurously worn. #ConsciousStyle #ImagoAdventures
• •Join the Imago movement. We're a generation of barrier-breakers and thrill-seekers. What are you waiting for? #InspireAGeneration #ImagoPortugal