Brand Tone

nurturing, sincere, and inspirational

Brand Values

• •Faith and Connection
• •Intentional Living
• •Quality and Safety
• •Family-Focused
• •Service and Giving Back

Best Practices

• •Lead with Empathy
• •Emphasize "Intentionality"
• •Incorporate Faith Subtly and Sincerely
• •Highlight Quality and Safety
• •Maintain a Personal and Nurturing Voice

Social Perception

Perceived positively as a source of high-quality, thoughtful, and beautiful products. Customers appreciate curated goods, fast shipping, and good follow-up. Products are seen as "luxurious" and exactly what they're looking for, attracting customers who share faith-based values.

Copy Examples

• •Dress your little ones in more than just fabric. Our new collection is crafted with love and care, designed for every precious moment and endless adventure. Because every child is a masterpiece.
• •In the heart of a busy home, find a moment of peace. Our hand-poured, non-toxic candles are made to illuminate your space and soothe your soul. Breathe in, and be present.
• •Creating a home filled with intention starts with the small things. From story time to quiet moments of reflection, our curated goods are here to help you nurture what matters most. #ImagoDeiGoods #IntentionalLiving #FamilyFaith
• •Imago Dei Goods was born from a simple desire: to weave faith and intention into the fabric of family life. As a mother, I know that the days are long but the years are short. That's why I've carefully selected each item in our store to help you create a home that is a sanctuary of love, joy, and connection.
• •Nourish your heart and mind. This beautifully written devotional is a companion for your spiritual journey, offering moments of reflection and wisdom to anchor your days in faith and purpose.