Brand Tone

Professional & Authoritative, Caring & Client-Centric, Reassuring & Trustworthy, Approachable & Educational, Aspirational yet Accessible

Brand Values

• •Excellence & Efficacy
• •Client-Centricity
• •Integrity & Transparency
• •Evidence-Based Practice
• •Accessibility
• •Empowerment

Best Practices

• •Prioritize Clarity and Education: Always explain treatments, benefits, and processes in a clear, easy-to-understand manner. Avoid overly technical jargon where possible, or explain it simply. This reinforces the Educational and Trustworthy aspects of the tone.
• •Emphasize Professionalism and Expertise: Consistently mention the qualifications of doctors (MOH-certified), the clinic's registration, and the use of evidence-based or scientifically-proven treatments. This maintains the Authoritative and Professional tone.
• •Adopt a Client-First Narrative: Frame copy around the client's needs, concerns, and desired outcomes. Use "you" and "your" frequently. Highlight personalized care, consultations, and understanding individual aspirations to reinforce the Caring and Client-Centric tone.
• •Maintain Honesty and Transparency: Be upfront about what treatments can achieve. Avoid hype or exaggerated claims. Reiterate the "no hard-selling" philosophy in messaging where appropriate to build trust and support the Reassuring and Trustworthy tone.
• •Balance Aspiration with Accessibility: While showcasing beautiful results and enhanced confidence, also weave in messages of affordability, value, and any available payment plans to ensure the tone remains Accessible and Empowering, not exclusive or intimidating.

Social Perception

Highly Recommended, Trusted Professionals, Results-Oriented, Ethical Practice, Clean and Welcoming Environment, Good Value

Copy Examples

• •Headline: Reveal Your Radiance. Naturally. Body: At Imago Aesthetic Clinic, we believe in enhancing your unique beauty through expert care and scientifically-backed treatments. Our MOH-certified doctors provide personalized plans focused on achieving the results you desire, in a comfortable and supportive environment. No pressure, just honest advice and effective solutions for a more confident you. Book your consultation today.
• •Headline: Your Journey to Healthy Skin, Guided by Experts. Body: Concerned about acne, pigmentation, or signs of aging? Our experienced medical team at Imago Aesthetic Clinic is here to listen. We offer results-driven, evidence-based treatments tailored to your specific needs and goals. Experience the Imago difference: where advanced aesthetics meet genuine care.
• •Headline: Confidence Looks Good On You. We Make it Accessible. Body: Achieving your aesthetic goals shouldn't be out of reach. Imago Aesthetic Clinic offers a range of effective treatments at affordable prices, with flexible payment options available. Invest in yourself with the support of our skilled and caring professionals. Discover a more confident you, starting today.
• •Headline: Real Results. Real Care. No Hard Sell. Body: Tired of clinics that push unnecessary treatments? At Imago Aesthetic Clinic, our priority is your well-being and satisfaction. Our doctors provide thorough consultations, explain your options clearly, and recommend only what’s best for your skin. Experience transparent, ethical aesthetic care focused on delivering beautiful, natural-looking results.
• •Headline: The Science of Beauty, The Art of You. Body: Imago Aesthetic Clinic combines the latest advancements in aesthetic medicine with a deep understanding of individual beauty. Our evidence-based treatments are performed by skilled medical professionals dedicated to achieving subtle, yet significant, enhancements. Let us help you look and feel your best.