Brand Tone

Promotional, Direct, Enthusiastic, Aspirational

Brand Values

• •Creativity/Self-Expression
• •Variety/Choice
• •Accessibility/Convenience
• •Joy, Magic, Family Tradition, Easing Parental Burdens

Best Practices

• •Develop a Comprehensive "About Us" Story: Move beyond the template. Share the passion behind Imagine That Shop. Who started it? What's the core mission? Infusing personality here will provide a foundation for the brand voice.
• •Define Your Core Audience Persona(s): Who are you talking to? Understanding their aspirations, humor, and communication style will help tailor a more resonant and consistent tone.
• •Create Brand Voice Guidelines: Document the desired tone (e.g., "Playful & Witty," "Inspirational & Artsy," "Friendly & Approachable"). Include examples of do's and don'ts for writing copy across all platforms (website, product descriptions, social media, emails).
• •Inject Personality into Product Descriptions: Instead of just listing features, tell a mini-story or suggest a scenario for each product. How does it make the customer feel? What statement does it make? This is a key area to reinforce the brand voice.
• •Engage Authentically on Social Media: When responding to comments or messages, maintain the defined brand voice. Ask questions, encourage user-generated content, and build a community rather than just broadcasting product promotions. Show the human side of the brand.

Social Perception

The social perception for the general print-on-demand items is difficult to gauge due to low engagement on social media and a lack of widespread reviews for these items. The online presence is largely a showcase of products rather than a community hub. For the Christmas Elf Kit, the perception appears positive among customers who purchased it, as they highlight its effectiveness in creating enjoyable holiday experiences for children and easing the stress for parents.

Copy Examples

• •Stop scrolling, start expressing! 🤘 Our latest [Theme/Design Style, e.g., 'Retro Gamer'] tee just dropped, and it’s ready to tell your story. Made for comfort, designed to turn heads. What will your style say today? Shop the look! #ImagineThatShop #NewCollection #GraphicTee #StreetStyle #ExpressYourself
• •Your morning coffee deserves a mug as unique as you are. ☕✨ Imagine sipping your favorite brew from a cup that sparks joy and showcases your personality. Our [Design Feature, e.g., 'Whimsical Cat'] mug is here to make those moments a little more special. Discover your new favorite! #ImagineThatShop #HomeDecor #UniqueMugs #CoffeeLover #GiftIdeas
• •Why fit in when you were born to stand out? From statement tees to conversation-starting home goods, Imagine That Shop is your canvas for creativity. Explore hundreds of designs and find the perfect piece to reflect *your* vibe. What will you imagine today? 👉 [Link to website] #ImagineThatShop #BeUnique #CreativeLiving #ShopOnline #StyleInspo
• •Treat yourself (and your wardrobe!). 🎉 Get [Discount Percentage]% off all [Product Category, e.g., 'Hoodies'] this week only! It’s the perfect time to snag that design you’ve been eyeing. Don’t just imagine it, own it! Use code [DiscountCode] at checkout. #ImagineThatShop #Sale #FashionDeals #LimitedTimeOffer #ShopNow
• •Remember the holiday magic? ✨ So many of you loved our Elf Kits, making spirits bright! We believe in making every day a little more imaginative. What other creative adventures would you love to see from us? Let us know in the comments! 👇 #ImagineThatShop #HolidayMagic #CreativeKits #FamilyFun #CustomerLove