Brand Tone

Empowering, Educational, Warm & Friendly, Passionate & Purpose-Driven, Joyful & Celebratory, Community-Oriented

Brand Values

• •Representation
• •Inclusivity & Diversity
• •Education
• •Empowerment
• •Quality
• •Community
• •Accessibility

Best Practices

• •Always Lead with Purpose: Remind your audience (and yourself) *why* Imagine Me Stories exists. Every piece of copy should, in some way, tie back to the core mission of representation, empowerment, and celebrating diversity.
• •Use Inclusive and Empowering Language: Choose words that uplift, inspire, and affirm. Speak directly to the positive impact of seeing oneself in stories (e.g., "celebrate their brilliance," "unlock their potential," "feel seen and valued"). Avoid language that could inadvertently sound tokenistic or overly academic; keep it heartfelt.
• •Center the Child's Experience: Frame benefits around the child's feelings, growth, and joy. Use phrases like "watch their eyes light up," "help them discover," "nurture their confidence."
• •Foster a Sense of Community: Use "we," "us," and "our community" to make parents and children feel part of a larger movement. Encourage interaction and sharing of experiences in social media copy and emails.
• •Maintain a Positive and Hopeful Voice: While acknowledging the problem of underrepresentation, focus on the positive solutions and the joyful impact Imagine Me Stories is making. The tone should be aspirational and encouraging, celebrating progress and the beauty of diversity.

Social Perception

Highly Positive & Necessary, Mission-Driven, Impactful, Trustworthy, Community Champion

Copy Examples

• •Headline: Open a world of wonder. See your child's face light up when they see themselves in the story. Body: Our monthly book boxes are more than just stories; they're mirrors and windows. Mirrors for Black children to see their brilliance reflected, and windows for all children to explore the beauty of our diverse world. Subscribe to Imagine Me Stories today and inspire a lifelong love of reading and self.
• •Headline: Beyond the Bookshelf: Building a More Inclusive World, One Story at a Time. Body: Did you know that diverse representation in children's books helps develop empathy, critical thinking, and a stronger sense of identity? At Imagine Me Stories, we're passionately curating beautiful books that celebrate Black characters and culture. Join our community and let's raise the next generation of confident, compassionate readers.
• •Headline: Unbox Joy. Unbox Representation. Body: Imagine the excitement! Each month, a new adventure arrives, featuring inspiring Black protagonists and captivating tales. It's more than a subscription; it's a journey of discovery, self-love, and understanding for your little one. Gift the magic of Imagine Me Stories.
• •Social Media Post: "Reading stories where you see yourself is powerful! 💪🏾✨ What book made your child feel truly seen? Share in the comments! We love hearing how diverse books are making an impact in your homes. #ImagineMeStories #RepresentationMatters #BlackJoy #KidsLit"
• •Email Subject: Spark Their Imagination (and their self-belief!) with Imagine Me Stories Body: Hi [Parent's Name], At Imagine Me Stories, we believe every child deserves to be the hero of their own story. Our carefully selected books are designed to inspire, educate, and empower, bringing diverse voices and vibrant narratives right to your doorstep. Ready to transform storytime? Explore our subscription boxes!