Brand Tone

Nurturing, Creative, and Encouraging

Brand Values

• •Positivity and Well-being
• •Creativity and Personalization
• •Made-in-France Craftsmanship
• •Passion and Customer Care
• •Family Connection

Best Practices

• •Lead with Emotion, Support with Detail: Start with the feeling the poster evokes (joy, confidence, love) and then provide the practical details (size, paper quality, personalization options).
• •Center the Child and Family: Use "your child," "your family," and "your home" to make the message personal. Frame the products as tools for parental love and encouragement.
• •Emphasize the Founder's Touch: Regularly mention that the brand is run by a passionate creator, Manon, and that products are "Made in France." This reinforces the values of craftsmanship and personal care.
• •Maintain a Soft, Encouraging Vocabulary: Consistently use words like "gentle," "benevolent," "inspire," "dream," "confidence," and "love" to align with the nurturing brand tone.
• •Ask Heartfelt Questions: In social media captions, encourage engagement by asking questions that prompt reflection and sharing, such as "What's a value you want to inspire in your child?" or "Which poster best captures your family's spirit?"

Social Perception

Imagine.affiche is perceived by the public and its customers as a charming and trustworthy French artisanal brand. It is highly regarded for the aesthetic quality and originality of its products. Customers view it as more than just a poster shop; it is a brand that adds a personal and positive touch to home decor. The direct involvement of the founder, Manon, is a key factor in its positive perception, making customers feel valued and connected to the business. The brand is seen as a go-to source for meaningful gifts, especially for births and children's birthdays.

Copy Examples

• •Spark their imagination, one poster at a time. ✨ Our new 'Little Dreamers' collection is here to fill their room with color, courage, and creativity. Which design will tell your child's next favorite story? #ImagineAffiche #KidsRoomDecor #PositiveVibes
• •Welcome your little one with a work of art as unique as they are. ❤️ Our personalized birth posters capture that magical moment forever. Designed with love in France and delivered with care to your door. Discover the perfect keepsake today.
• •Decorate their world with love. At Imagine.affiche, we create more than posters—we create daily reminders of how wonderful they are. Explore our collections and find the art that speaks to your family.
• •Give them the gift of confidence. This poster is a daily dose of encouragement, featuring gentle illustrations and powerful 'I am' statements. Printed on premium, sustainably sourced paper, it’s a beautiful and meaningful addition to any bedroom or playroom, designed to help your child grow and shine.
• •A little something to make you smile | Our Family Collection is waiting for you!