Brand Tone

Passionate, Friendly, and Community-Focused

Brand Values

• •Customer-Centric Service
• •Authenticity and Passion
• •Quality and Trust
• •Comprehensive Selection

Best Practices

• •Speak as a Fan, Not Just a Retailer: Use language that demonstrates genuine enthusiasm and knowledge. Refer to characters, game mechanics, and series lore correctly. This builds authenticity and trust with a knowledgeable audience.
• •Prioritize a Friendly, Human Tone: Keep the language approachable and conversational. Use "we" to refer to the store as a team of passionate individuals. Address the customer directly with "you." This reflects the positive, friendly service customers praise.
• •Highlight Community and Shared Experience: Frame purchases and events as shared passions. Ask questions to encourage engagement and make customers feel like they are part of a larger group. Use phrases like "Join the community" or "For fans, by fans."
• •Emphasize Service and Trust: Consistently mention the care taken in packaging, the speed of shipping, and the quality of products. Backing up marketing with the brand's proven strengths reinforces its positive reputation.
• •Maintain a Consistent Voice Across All Platforms: Whether writing a tweet, an Instagram caption, a product description, or a blog post, the core tone el passionate, friendly, and community-focused el should remain the same. This creates a unified and recognizable brand identity.

Social Perception

Imaginaire is highly regarded by its customers and the general public within its niche. It is perceived as a "super store" for geeks, a reliable and essential hub for collectors and hobbyists in Quebec and beyond. The brand is praised for its excellent customer service, extensive product range, and fair pricing. Its long history since 1986 lends it a great deal of credibility and positions it as an established and trusted institution in the community. While there are isolated negative comments, primarily concerning internal management, the external perception remains overwhelmingly positive.

Copy Examples

• •Your collection is calling! The new Super Saiyan Goku Desktop Real McCoy figure has arrived! We know you've been waiting for this one! Capture the iconic Dragon Ball moment with this incredibly detailed figure. Our team of collectors is blown away by the quality, and we can't wait for you to see it in person. Unbox your next centerpiece. Link in bio to grab yours! #DragonBall #Goku #AnimeFigure #CollectorLife #Imaginaire
• •Back in Stock! Your Final Fantasy TCG Boosters Are Here! Hey [Customer Name], great news for all you Magic: The Gathering and Final Fantasy fans! We've just restocked the highly sought-after Japanese Collector Boosters. We know how much it means to get these packs in perfect condition, so as always, we're packing them with care. Get ready to pull some amazing cards! Shop now before they disappear again. [Shop Now Button]
• •More Than a Store: Why Everyone Finds Their Fandom at Imaginaire. Since 1986, we've been more than just a shop; we're a gathering place for everyone who loves games, stories, and collectibles. From the thrill of a rare card pull to the satisfaction of completing a Gundam model, we share that passion with you. Thank you for being part of our amazing community for all these years! What was the first thing you ever bought from us? Share your story in the comments! #GeekCulture #Community #HobbyShop #ImaginaireSince1986
• •You're Invited! Join Our Lorcana Tournament this Saturday! Ready to test your deck, Illumineer? Join the Imaginaire family for our friendly Lorcana tournament this weekend at our [Store Location] store. Whether you're a seasoned pro or just starting your adventure, it's all about having fun and sharing our love for the game. Awesome prizes and even better company guaranteed. See you there! #Lorcana #TCG #BoardGameNight #QuebecGaming
• •Your Collection, Handled with Care. From our shelves to yours, we treat every item like it's for our own collection. Enjoy fast, secure shipping and the friendliest customer service in the hobby. Because to us, you're part of the community.