Brand Tone

Professional & Authoritative, Educational & Informative, Results-Oriented & Confident, Caring & Empathetic, Clean & Conscious (evolving), Aspirational yet Accessible

Brand Values

• •Efficacy & Results
• •Science & Innovation
• •Professional Partnership
• •Education
• •Quality
• •Simplicity
• •Clean Clinical Skincare™
• •Empowerment & Confidence
• •Inclusivity

Best Practices

• •Prioritize Professional Language: Use accurate, clear, and scientifically-grounded terminology where appropriate, but ensure it's understandable to the target audience. Avoid overly casual slang or jargon that undermines authority.
• •Educate, Then Sell: Frame product benefits within an educational context. Explain the *why* behind ingredients and formulations, empowering the customer with knowledge before encouraging a purchase.
• •Emphasize 'Clean Clinical Skincare™': Consistently weave in the message of scientifically proven results combined with mindfully selected, safe ingredients. Highlight cruelty-free status and absence of unwanted chemicals where relevant.
• •Show, Don't Just Tell Results: Incorporate (ethically sourced and realistic) testimonials, before & after imagery (with proper disclaimers), and references to clinical studies or professional endorsements to substantiate claims of effectiveness.
• •Maintain a Confident & Empowering Voice: Instill confidence in the customer that IMAGE Skincare can help them achieve their skin goals. The tone should be supportive and solutions-driven, reflecting the brand's mission to help everyone achieve healthy skin.

Social Perception

High-Quality & Effective, Trusted by Professionals, Problem-Solver, Worth the Investment, Innovative, Growing Awareness of "Clean" Aspect

Copy Examples

• •Headline: Unlock Your Skin's True Potential. Body: Experience physician-formulated skincare that delivers visible, transformative results. Our clinically proven ingredients and targeted systems address your unique concerns, empowering you to Age Later® with confidence. Find your IMAGE Skincare professional today.
• •Headline: The Science of Healthy Skin. The Art of You. Body: At IMAGE Skincare, we believe everyone deserves to feel proud of their skin. That's why our 'clean clinical skincare™' is developed by experts and trusted by professionals worldwide. Discover the difference high-performance ingredients can make.
• •Headline: More Than Just Skincare, It's a Commitment. Body: From tackling stubborn rosacea to smoothing fine lines, our passion is your skin's health. We combine innovative research with potent botanicals to create effective, mindful formulas. Start your journey to radiant, revitalized skin.
• •Social Media Post (Instagram/Facebook): Image: Stunning before & after or a flat lay of the VITAL C collection. Caption: ✨ Glow from within! ✨ Our award-winning VITAL C collection is packed with potent antioxidants and nourishing botanicals to hydrate, brighten, and restore your skin's youthful vitality. Recommended by skin therapists for a reason! Tap to shop or find a local IMAGE Skincare expert. #ImageSkincareBenelux #VitalC #HealthySkin #ProfessionalSkincare #AgeLater #CleanClinicalSkincare
• •Short Ad Copy (e.g., Google Ads): Headline 1: IMAGE Skincare - Real Results. Headline 2: Physician-Formulated Solutions. Headline 3: Shop Now or Find a Pro. Description: Tackle aging, acne, dryness & more with clinically proven skincare. Experience the IMAGE difference. Clean Clinical Skincare™.