Brand Tone

Friendly and Approachable, Helpful and Practical, Proudly Peruvian and Traditional, Innovative and Modern, Accessible and Value-Oriented, Playful and Trendy (on TikTok)

Brand Values

• •Quality of Life
• •Accessibility
• •Innovation
• •Tradition and Trust
• •Family and Home
• •Practicality and Functionality
• •Customer Focus

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (Peruvian families, young adults setting up homes, etc.) and use language that resonates with them – generally warm, familiar, and avoiding overly technical jargon.
• •Emphasize Benefits, Not Just Features: Instead of just saying "powerful motor," explain what that means for the user: "Whip up a smoothie in seconds" or "Blend even tough ingredients smoothly." Focus on how IMACO makes life easier and better.
• •Maintain a Peruvian Connection (Subtly or Overtly): Acknowledge the brand's heritage where appropriate. This builds trust and a sense of local pride. Phrases like "Confianza por generaciones" (Trusted for generations) or "Al servicio de los hogares peruanos" (Serving Peruvian homes) can reinforce this.
• •Be Consistent Across All Channels: While the style might adapt slightly (e.g., more playful on TikTok), the core values (practicality, accessibility, family-oriented) and overall friendly tone should remain consistent from website to social media to customer service interactions.
• •Create a Simple Tone of Voice Guide: Document key characteristics of the IMACO voice (e.g., words to use/avoid, level of formality, emotional appeal). This helps ensure anyone creating content for the brand stays aligned. For example: "Tone: Friendly, helpful, reliable. Values: Family, practicality, Peruvian heritage, good value."

Social Perception

Established and Recognized, Value for Money, Decent Quality for the Price, Reliable for Basic Needs, Growing and Adapting

Copy Examples

• •Headline (Facebook Ad for a new Blender): "Tu aliado perfecto en la cocina llegó. ✨ Prepara smoothies, salsas y más, ¡fácil y rápido! Con la nueva licuadora IMACO, todo es más rico y sencillo. #ImacoEnTuHogar #CocinaFácil" *Translation:* "Your perfect kitchen ally has arrived. ✨ Prepare smoothies, sauces, and more, easily and quickly! With the new IMACO blender, everything is tastier and simpler. #ImacoInYourHome #EasyCooking"
• •Instagram Post (Air Fryer): "¡Adiós culpas, hola sabor! 🍟 Disfruta tus papitas favoritas más saludables que nunca con nuestra Freidora de Aire IMACO. Menos aceite, mismo crunch. 😉 ¿Qué receta probarás primero? Cuéntanos 👇 #ImacoSaludable #FreidoraDeAire #ComidaReal" *Translation:* "Goodbye guilt, hello flavor! 🍟 Enjoy your favorite fries healthier than ever with our IMACO Air Fryer. Less oil, same crunch. 😉 What recipe will you try first? Tell us 👇 #ImacoHealthy #AirFryer #RealFood"
• •Website Banner (General Promotion): "IMACO: Desde 1920 haciendo que todo funcione en tu casa. Calidad que conoces, precios que te encantan. Descubre nuestras ofertas." *Translation:* "IMACO: Since 1920 making everything work in your home. Quality you know, prices you'll love. Discover our offers."
• •TikTok Video Idea (Quick recipe with a coffee maker): *Visual:* Quick cuts of making a dalgona coffee or a simple iced coffee using an IMACO coffee maker. Upbeat, trending music. *Text Overlay:* "Tu mañana, ¡nivel barista! ☕️ Rápido, fácil y delicioso con tu cafetera IMACO. #ImacoCafe #DespiertaConImaco #HechoEnCasa" *Translation:* "Your morning, barista level! ☕️ Quick, easy, and delicious with your IMACO coffee maker. #ImacoCoffee #WakeUpWithImaco #MadeAtHome"
• •Product Description Snippet (Rice Cooker): "El arroz graneadito y perfecto, sin complicaciones. Nuestra olla arrocera IMACO lo hace por ti, para que tengas más tiempo para disfrutar con los tuyos. Tradición y practicidad en tu cocina. 🍚❤️" *Translation:* "Fluffy and perfect rice, without complications. Our IMACO rice cooker does it for you, so you have more time to enjoy with your loved ones. Tradition and practicality in your kitchen. 🍚❤️"