Brand Tone

reassuring, accessible, and results-oriented, balancing a friendly, informal approach with scientific legitimacy

Brand Values

• •Effectiveness and Results
• •Convenience and Affordability
• •Safety and Comfort
• •Customer-Centricity

Best Practices

• •Lead with the Benefit, Support with the Feature
• •Acknowledge and Address Skepticism
• •Leverage Social Proof
• •Maintain a Reassuring and Simple Tone
• •Create a Sense of Empowerment

Social Perception

Largely positive, viewed as legitimate and effective, delivering on promises, with users often praising results and customer service after initial skepticism.

Copy Examples

• •Tired of the salon booking hassle? Get silky-smooth skin on your schedule. Your forever solution to hair removal is here.
• •Meet the Iluumi IPL handset, your new secret weapon for flawless skin. Using advanced FDA-cleared technology, it safely targets hair at the root for permanent reduction. No pain, no appointments, just freedom.
• •Ready for results you can see and feel?
• •Smooth skin isn't a dream, it's a plan. Our Iluumi handset makes it easy. Just a few weeks to less shaving, less irritation, and more confidence. #IluumiSkin #HairRemoval #AtHomeBeauty
• •Still thinking about it? Your journey to effortless, hair-free skin is just a click away. With our 90-day money-back guarantee, the only thing you have to lose is unwanted hair.