Brand Tone

friendly, conscious, and passionate

Brand Values

• •Sustainability and Eco-Friendliness
• •Health and Well-being
• •Artisanal Quality and "Made in Italy"
• •Conscious Consumption
• •Customer Care and Trust

Best Practices

• •Embrace "We" and "You": Use inclusive language that fosters a sense of community and direct connection with the customer.
• •Highlight the "Why": Clearly communicate the purpose and passion behind the brand – the desire for a healthier planet and a more conscious lifestyle.
• •Educate Gently: Provide information about the benefits of sustainable products without being preachy. Focus on empowerment and positive choices.
• •Showcase the Origin and Craftsmanship: When applicable, tell the story behind the products, especially the artisanal and Italian-made items, to emphasize quality and care.
• •Maintain a Hopeful and Positive Outlook: While addressing environmental concerns, focus on the positive impact of making sustainable choices and the beauty of natural products.

Social Perception

The brand is generally perceived positively by customers who appreciate its commitment to eco-friendly products and sustainability. Customers value the authenticity and trust the brand builds and are focused on sustainable living.

Copy Examples

• •Ready to make a small change with a big impact? Discover our beautiful range of reusable menstrual products and embrace a cycle that's kind to you and the planet.
• •Transform your home into a sanctuary of well-being with our natural, toxin-free cleaning essentials. Because a healthy home is a happy home (and a happy Earth!).
• •Handcrafted with love in Italy, our artisanal soaps are a little piece of luxury that's good for your skin and the environment. Treat yourself, naturally!
• •Join our community of conscious consumers! Each purchase at Il Tulipano a Vento is a step towards a greener future. Let's make a difference, together.
• •Tired of plastic? We are too! Explore our thoughtfully curated collection of plastic-free alternatives for everyday life. Living sustainably has never been easier or more beautiful.