Brand Tone

Authentic & Passionate, Nurturing & Caring, Artisanal & Handcrafted, Natural & Pure, Community-Oriented & Ethical

Brand Values

• •Purity & Naturalness
• •Handmade Quality & Craftsmanship
• •Effectiveness & Wellness
• •Sustainability & Ethical Sourcing
• •Transparency & Authenticity
• •Passion & Artistry

Best Practices

• •Tell Your Story Consistently: Always weave in elements of the founder's passion, the brand's origin, and the 'why' behind iL Puro Natural. This reinforces authenticity.
• •Emphasize Natural & Pure: Use words like 'natural,' 'pure,' 'organic,' 'handmade,' 'gentle,' and 'therapeutic' regularly. Highlight the absence of harsh chemicals.
• •Showcase the 'Handmade' Aspect: Visually and textually, remind the audience of the artisanal nature of the products and the care that goes into making them.
• •Focus on Benefits and Solutions: Connect the natural ingredients to the tangible benefits they provide for skin, hair, and well-being, using a caring and nurturing tone.
• •Highlight Ethical & Community Values: Regularly share stories about sourcing, support for local artisans, and sustainable practices to build a deeper connection with conscious consumers.

Social Perception

Trusted & High Quality, Artisanal & Unique, Ethically Conscious, Personal & Relatable, Gift-Worthy, Therapeutic & Soothing

Copy Examples

• •Headline: Rediscover Your Skin's Natural Purity. Body: At iL Puro Natural, we believe in the gentle power of nature. Our handcrafted Argan Oil, sourced directly from Moroccan Berber women, and our soothing handmade soaps are made with passion and the purest ingredients, just as nature intended. Experience the difference. #PurelyNatural #HandcraftedGoodness
• •Headline: From Our Hands to Yours: Wellness, Naturally. Body: Nora, our founder, pours her heart and artistry into every bottle and bar. Inspired by ancient beauty secrets and a love for healthy living, iL Puro Natural brings you products that nurture your skin and soul. Feel the love in every drop. #ArtisanalCare #WellnessJourney
• •Headline: More Than Just Soap: A Commitment to Malaysian Heritage. Body: We're proud to partner with traditional weavers, packaging our natural treasures in reusable handicrafts. With every purchase, you support local artisans and help preserve Malaysia's rich cultural heritage while indulging in pure, natural skincare. #SustainableBeauty #SupportLocal
• •Headline: Gentle Enough for Your Little Ones, Powerful Enough for You. Body: Soothe and protect sensitive skin with our organic balms and eczema-relief range. Made with the kindest natural ingredients, because your family deserves the purest care. Customers trust iL Puro for its gentle effectiveness. #FamilyCare #NaturalSolutions
• •Headline: Unlock Ancient Beauty Secrets. Body: Inspired by global traditions, from African skincare to Persian bathing, our products are a blend of nature's finest. Experience the time-tested benefits of ingredients like organic Argan oil and Frankincense. Your skin will thank you. #AncientWisdom #ModernNatural