Brand Tone

Authentic, Regional, Quality-focused

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Regional Pride
• •Gastronomic Excellence

Best Practices

• •Highlight the unique Calabrian origin of the products to differentiate from similar-named businesses.
• •Emphasize the quality and tradition of Calabrian food products in all communications.
• •Use sensory language to evoke the taste and experience of Calabrian cuisine.
• •Maintain a consistent brand voice that reflects authenticity and regional pride.
• •Incorporate storytelling about the origin and production of the products.

Social Perception

High-quality, authentic Calabrian food provider

Copy Examples

• •Discover the authentic taste of Calabria with our carefully selected regional products.
• •Experience the tradition of Calabrian cuisine, crafted with passion and the finest ingredients.
• •From our family to your table, savor the flavors of Calabria in every bite.
• •Explore our collection of artisanal Calabrian delicacies, a true taste of Southern Italy.
• •Indulge in the rich culinary heritage of Calabria with our exclusive range of products.